Glenfiddich Inspires Boldness, Hope in New Campaign

World-renowned single malt whisky brand, Glenfiddich has charged Nigerians to take up challenges without fear, emphasizing boldness to pull through in life.

The brand, in its ‘Bold Futures 2.0 campaign’, reckoned that every successful journey comes with challenges that should be embraced to unlock the future.

During a press conference announcing the campaign, tagged ‘Celebrate the  Bold 2.0’, in Lagos ,recently, the brand also introduced faces and collaborators of the campaign, namely: Songwriter, Oluwatosin Ajibade better known as Mr. Eazi; Nollywood actress, Nancy Isime; Music Manager, Ifeanyi Nwune, and visual artist, William Chechet.

According to the company, the thrust of the campaign, ‘Boldness’’ aptly aligns with the brand ethos, journey and spirits.

Commenting, each of the innovators shared reflections on their career paths, emphasising the values of perseverance, creativity, and commitment to breaking boundaries as aligned with the brand’s ethos. 

For instance, Mr Eazi who is a returning collaborator expressed excitement at his return, affirming that the brand’s commitment to boldness and creativity aligns with his journey of conquering fears.

Isime also conveyed pleasure at identifying with the brand, stating that Glenfiddich’s principle of being self-challenging to attain success is what I connect with deeply in my career and personal journey. I am super thrilled to be a Maverick”.

Nwune, on his part encouraged Nigerians to anticipate what’s ahead, assuring that the campaign is packed with exciting elements.

The firm also revealed other programmes accompanying the campaign, including Glenfiddich Experimental Night, the Sleeves Launch, and Mavericks Meet & Greet sessions in Lagos and Abuja.