Lush Hair Unveils “Hair Treatment” Line Promising Nourishment, Confidence for African Hair

Mary Nnah

In a groundbreaking move at Lagos Fashion Week 2024, Lush Hair Nigeria, a major player in the African hair care industry, introduced its newest product line, “Hair Treatment.” Designed to offer nourishment and essential care to African hair, this launch aligns with Lush Hair’s mission to empower women through beauty, self-confidence, and community.

Omoruyi Bello-Osagie, Brand Manager at Lush Hair Nigeria, expressed excitement over the product launch: “Our Hair treatment range is formulated to address various hair care needs, from nourishment to anti-dandruff solutions. We believe healthy hair is foundational to beauty and self-confidence. With our Hair treatment, Nigerian women now have a product they can trust to achieve their desired hair goals.”

Reinforcing the brand’s commitment to African beauty, Bello-Osagie noted the significance of the launch during Lagos Fashion Week. “Being part of Lagos Fashion Week allowed us to showcase this innovation on a stage that celebrates African creativity and fashion. The Lush Hair treatment is made with quality ingredients that support hair growth, so our customers can experience both immediate and lasting results.”

Marketing Manager Vivian Obiano also highlighted Lush Hair’s alignment with the event’s theme, “COMMUNE,” which celebrates community. “We’re thrilled to be associated with a platform that promotes African fashion and unity. By introducing Hair treatment range, we’re delivering on our promise to support African women in their beauty journey, offering products that reinforce confidence and healthy hair care,” Obiano said.

The new Hair treatment line received an enthusiastic response from the community, with consumers praising Lush Hair for continually innovating in response to their needs.

“My trust in Lush Hair gives me confidence that these Hair treatments will be just as excellent as their other products,” said Joy Adebayo, a regular customer. “I’ve been looking for a product that not only nourishes my hair but also helps with dryness, and I think the Hair treatment is exactly what I need.”

Another customer, Amina Sulaimon, expressed her excitement, saying, “I’m so happy to see a Nigerian brand address specific hair care needs. Lush Hair has always delivered on quality, and I can’t wait to try the hair treatments. It’s great to know I can trust this brand to keep my hair healthy.”

A Lagos-based fashion enthusiast, Ifeanyi Nwogu, shared his expectations for the product, stating, “The fact that Lush Hair launched the Hair treatment range at such a prestigious event speaks volumes. They’re committed to African beauty, and I’m confident this new product will live up to the brand’s standards. I expect the Hair treatment to keep my hair well-nourished and make styling easier.”

With a legacy of quality and innovation, Lush Hair Nigeria’s “Hair Treatment” line sets a new standard in African hair care, providing solutions for hydration, strength, and scalp care. As the brand continues to support African fashion and beauty, Nigerian women can look forward to more products crafted with their unique hair needs in mind.