Uwem Brown’s Journey Shapes Afrobeats Culture Through Marketing, Curation, and Music Programming

Uwem Brown’s profile captures his extensive experience and significant contributions as a leading African music executive. With over six years in the digital music industry, Uwem has demonstrated his expertise in marketing, curation, and driving user adoption across sub-Saharan Africa through his impactful strategies at platforms like Boomplay and Mdundo.

During his time at Boomplay, Brown’s innovative approach to content marketing and curation set new standards in the industry. His brainchild, the “New Kids On The Block” playlist, became a launchpad for emerging artists and a go-to destination for music enthusiasts seeking fresh talent.

Brown’s strategic initiatives led to a remarkable surge in Boomplay’s user base, which skyrocketed to 76 million between 2019 and 2020. His curated channels, including “Afrobeats & U,” “Streets of Lagos,” and “Lagos Treks,” became cultural touchstones, connecting listeners with the pulse of African music.

“I see myself as a music marketing genius, with the ability to breathe life into music content. My expertise comes from staying tuned to trends, performing in-depth data analysis, and managing CMS backends to ensure the content I curate and place is both relatable and highly engaging for users.” – Uwem Brown

With a unique background combining a bachelor’s degree in Botany and a postgraduate certificate in Maritime Environment Studies, Brown brings a fresh perspective to the music industry. His passion for technology-enabled digital services drives his commitment to expanding the reach of streaming platforms across sub-Saharan Africa.

Uwem’s forward-thinking approach includes:

Fostering emerging talent

Promoting established artists

Integrating cutting-edge solutions like AI in music programming

Everything about music in Nigeria and other parts of Africa has gone digital, it makes sense for everyone in the industry to stay intune with what’s happening. And the digital scene is very fluid, what makes you relevant today with Afrobeats, can change tomorrow. How do we drive our culture to stand out of the crowd, and continue to play at the global stage without losing the core element of what we stand for, while maintaining and sustaining growth for the cultures ecosystem at home? – Uwem Brown

As the African music industry continues to evolve, Uwem Brown stands at the forefront, shaping its digital future and ensuring that the rich tapestry of African music reaches audiences far and wide.