Africa’s sports betting industry has experienced explosive growth in recent years, with countries across the continent contributing to a robust wagering landscape. A combination of rising mobile internet penetration and a young, passionate sports fan base has made Africa one of the fastest-growing sports betting markets globally.

However, the continent’s gambling industry is characterised by more than just market dominance. It’s also shaped by the sheer number of participants across various nations, much like how players are drawn to the diverse no deposit casino bonus codes offered at NoDepositRewards.com. While other African countries are rapidly expanding their presence in this sector, they currently trail behind these two powerhouses.

In this article, we explore the leading African nations shaping the sports wagering scene.

The Expanding Sports Betting Market in Africa

The sports betting sector in Africa has transformed from physical betting shops to sophisticated online platforms, thanks to increasing internet access. According to DataBridge Market Research, mobile devices accounted for approximately 70% of online betting revenue in 2020, demonstrating the strong impact of mobile technology on the industry. By the end of 2024, the online gambling market in Africa is projected to reach $1.85 billion, with a steady annual growth rate expected through 2028.

With a population exceeding 1.3 billion, Africa presents a prime market for sports betting operators. South Africa, Nigeria, and Kenya hold significant market shares, with others like Uganda, Ghana, and Tanzania also contributing to the industry’s expansion. According to a GeoPoll survey conducted in March 2024, Kenya ranks first in terms of sports betting participation, followed by South Africa and Ghana.

 Leading Countries in African Sports Betting

Here are some insights into the leading African nations when it comes to sports betting:

 1. Kenya

Kenya leads the continent in sports betting participation, with 82.8% of respondents in the GeoPoll survey reporting they engage in betting. Football is the preferred sport, capturing the enthusiasm of Kenyan youth who are heavily invested in global and local leagues. The Kenyan government has imposed several regulations on the industry, including taxes on winnings and licensing requirements, to balance economic benefits with the protection of consumers.

2. South Africa

South Africa has one of Africa’s largest betting markets, both in terms of revenue and the number of participants. Around 73.9% of South African respondents reported betting on sports, with football and rugby among the most popular choices. With strict regulatory frameworks, the South African government actively monitors online and offline betting to ensure that licensed operators comply with ethical and financial standards.

3. Ghana

Ghana’s sports betting sector has flourished due to increased mobile and internet accessibility, attracting 73% of respondents to engage in betting activities. Like other countries, Ghana has seen a surge in young bettors, with football leading as the preferred sport. The government has introduced licensing measures to control the industry and prevent illegal operations, ensuring that it remains a beneficial sector for the economy.

4. Uganda

In Uganda, 71.4% of respondents reported participating in sports betting. Uganda’s betting industry has grown rapidly, with many young adults turning to betting as a form of entertainment and potential income. Football dominates the betting landscape here as well, with a smaller yet significant interest in casino games. Regulatory bodies are working on laws to promote responsible gambling and reduce the potential for addiction.

5. Tanzania

With 71.1% of Tanzanian respondents indicating they bet on sports, Tanzania’s betting market continues to expand, especially in urban areas. Football remains the leading sport among Tanzanian bettors. The Tanzanian government has enacted regulations to ensure fair play within the industry, safeguarding players and ensuring that betting organizations operate transparently.

6. Nigeria

Nigeria, Africa’s most populous country, has a sports betting participation rate of 65.3%, according to the GeoPoll survey. Although it ranks lower in terms of participation compared to Kenya and South Africa, Nigeria’s large population makes it one of the most significant markets by sheer volume. Betting regulations have been introduced to protect consumers, with a focus on promoting responsible gambling.

The Impact of Africa’s Love of Football on Betting Preferences

Football is the top sport across the continent, with more than 76% of respondents favoring it in the GeoPoll survey. Football leagues in Europe and Africa capture immense fan interest, and the sport’s accessibility makes it a common choice for bettors. Casino games also draw a smaller but notable portion of the betting community, accounting for nearly 10% of total participation.

Challenges and Regulatory Measures

While the sports betting industry contributes significantly to African economies, concerns remain about its societal impact. Betting participation is highest among young people, some of whom have limited income sources. Governments across the continent are beginning to regulate the industry more rigorously, requiring licenses and setting rules that curb exploitative practices. These measures are designed to protect consumers while allowing the industry to thrive responsibly.

As Africa’s sports betting industry continues to grow, Kenya, South Africa, Ghana, Uganda, Tanzania, and Nigeria are leading the way. With strong consumer interest and regulatory efforts taking shape, the industry presents both opportunities and challenges. Governments across the continent are working to ensure that the sector remains beneficial for economies and safe for participants, making African nations powerful players in the global sports betting scene.