Viva Detergent Appoints Veekee James as Brand Ambassador

 Viva Detergent, a  home cleaning brand by Aspira Nigeria Limited has signed an ambassadorial deal with Ruth Erikan James, better known as  Veekee James.

 A celebrated African fashion designer and stylist, Veekee is known for her exceptional craftsmanship, creativity, and an inspiring journey to success. 

Viva in a statement by its Chief Marketing Officer, Santhosh Kumar Nair disclosed that the collaboration aligns perfectly with the brand’s vision to support influential figures who embody resilience, style, and a dedication to excellence.

Nair informed further that the partnership represents more than just brand endorsement; but a reflection of a unique alignment between Veekee’s passion for creating beautiful clothes and Viva’s commitment to maintaining them. 

“The collaboration slogan ‘Designed by Veekee James, Maintained by Viva’ highlights this synergy, bringing together the art of fashion and the science of clothing care. Together, Veekee and Viva celebrate a shared mission of delivering quality and authenticity, from the creation of each clothing to its lasting care”, he said. 

Veekee James is celebrated across Africa for her bold and innovative designs, which have captured the hearts of fashion lovers and trendsetters. Rising to prominence through her hard work, authenticity, and a relentless pursuit of her craft, she embodies the essence of a new generation of creators who value both creativity and integrity—qualities that mirror Viva’s dedication to superior cleaning.

“We are proud to welcome Veekee James to the Viva family. Her journey resonates with our brand values, and we believe her story of grit and success will inspire countless Nigerians who trust Viva for their everyday cleaning needs”, added Nair. 

 Moreso,Head of Advertising at Aspira Nigeria Limited,Lynda Aguocha commented thus,  “At Aspira, we believe in championing individuals who exemplify resilience and creativity, and Veekee James perfectly embodies these values. Through her craft and passion, she brings to life our commitment to quality and care—values we share with our customers. Together, we aim to highlight the power of authenticity, quality, and the importance of fabric care in preserving beauty”.

With over 15 years of experience in delivering quality household cleaning and personal care products, Aspira Nigeria Limited has always championed visionary individuals as inspirations to society. The partnership with Veekee James underscores the brand’s dedication to enhancing Nigerian lives through products that provide exceptional care and reliability.