QNET Explains Role in Financial Inclusion, E-commerce, Clinches Award

Emma Okonji

QNET, a global lifestyle and wellness direct selling company with presence in over 25 countries, has explained its role in driving financial inclusion and e-Commerce business in Nigeria and across the African continent.

The Regional Manager for QNET sub-Saharan Africa, Mr. Biram Fall, gave the explanation yesterday in Lagos, Nigeria, while delivering a keynote paper at the AfriTECH 4.0 Conference and Awards, where QNET won ‘The Direct Selling Company of the Year Award. 

Fall received the award on behalf of QNET.

Highlighting the role of QNET in driving financial inclusion and e-Commerce, Fall said QNET strongly believed in empowering individuals with knowledge and skills that promote self-sufficiency.

According to him, “Through FinGreen, our financial literacy programme, we have already trained over 1,350 young people in Nigeria to make informed financial decisions. FinGreen empowers youth and women to achieve financial independence and, ultimately, generational wealth. 

“Our e-commerce-driven direct-selling model provides opportunities for income generation across more than 100 countries, helping individuals pursue their goals while contributing to community growth. According to the World Federation of Direct Selling Associations (WFDSA), direct selling models have proven effective in low-income regions, promoting entrepreneurship and self-sufficiency by reducing dependency on traditional employment.”

Speaking on the theme of the conference: ‘Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth in Africa’, Fall said it underscored the opportunities that financial inclusion and digital solutions would bring to economic growth on the African continent. “With over 350 million unbanked adults in Africa, we see an immense opportunity to drive economic empowerment by expanding access to financial tools,” Fall said, while citing the World Bank, which says inclusive access to financial services increases economic resilience and reduces income inequality, crucial for Africa’s socio-economic advancement.

Africa’s e-commerce sector is projected to reach $75 billion by 2025, driven by rising internet access and smartphone adoption. While this growth is promising, limited banking infrastructure and a continued reliance on cash remain barriers to full digital economy participation, Fall said, adding that financial inclusion is essential to e-commerce growth. 

While calling for collaboration, Fall said QNET would continue to champion partnerships across sectors to create lasting financial inclusion. 

“Together, we can support innovation and build a future where financial tools are accessible to all, fostering a financially inclusive Africa,” he said.

Fielding questions from journalists on the award, Fall who expressed excitement about the award, thanked AfriTECH for recognizing QNET for the good work it is doing in the direct selling space. “The award is a unique opportunity that is given to us to step ahead and be at the forefront of direct selling especially in Nigeria which is our biggest market in sub-Saharan Africa and we’re here to stay as a company,” Fall said. 

He explained the award would spur QNET to further intensify measures in driving digital transformation in Nigeria, through its lifestyle and wellness direct selling business.  

“We’re a direct selling company, we sell products through an e-commerce platform so we are at the end of the whole apparatus but we would like to play a major role in reaching out to the populations and giving them opportunities to become entrepreneurs and see to it that there is an opportunity for them to earn a living but most likely to help other people around them also succeed in what they do,” Fall further said.