Routely revolutionises int’l shipping for African businesses – Abisola Roland

In the competitive world of e-commerce, efficient shipping can be the difference between growth and stagnation for African businesses striving to expand into international markets. Routely, a logistics technology service provider tailored to the needs of African companies, is addressing key pain points in the international shipping process, from affordability to security and speed. With a suite of innovative solutions, Routely is simplifying global logistics, empowering African merchants to reach new markets without the usual logistical headaches.

For too long, African businesses have had limited and often prohibitively expensive shipping options, which restricted their ability to expand beyond local borders. Routely is changing this landscape by offering a range of affordable choices that can accommodate different budgets and timelines. These options make international shipping viable for businesses that previously faced high logistical barriers, creating a more inclusive landscape for cross-border commerce in Africa.

Another significant challenge Routely addresses is the risk of shipment loss or damage, which can be financially draining for businesses. Routely’s 100% Shipment Protection policy ensures a full money-back guarantee for eligible shipments if something goes wrong. This level of assurance allows merchants to ship with greater peace of mind, knowing they have a financial safety net should any issues arise along the way.

Late pickups and delivery delays have also been a longstanding problem, often leading to disappointed customers. Routely solves this issue by offering multiple pickup options, each priced according to urgency. With this flexibility, businesses have more control over their delivery timelines, ensuring that goods reach customers as expected and improving overall satisfaction.

One of the most challenging aspects of international shipping is customs processing, a notorious bottleneck that can lead to frustrating delays. To address this, Routely has developed a proprietary system that simplifies customs documentation, cutting processing times by 70% and achieving a 99% clearance success rate. The company has also set its sights on integrating AI technology to further enhance its customs processes, which will reduce delays and help protect businesses from customs-related losses.

Unexpected charges due to weight discrepancies can erode profit margins and disrupt financial planning, which is another common issue Routely addresses. By ensuring precise weighing and billing and handling any necessary reconciliations directly with carriers, Routely shields merchants from hidden costs. This transparency around billing protects merchants’ bottom lines and allows them to focus on scaling their businesses without the stress of surprise expenses.

Routely’s impact on African e-commerce is already evident through customer testimonials. Nigerian entrepreneur Angbulu Aobo shared gratitude for the service, saying, “Thank you for prompt responses, affordable rates, and beautiful customer service.” Geraldine Iheme from FaceCoat NG echoed similar sentiments, stating, “Your services have been top-notch! The professionalism is unbeatable, and issue resolution is fast.” Maureen Edwin from 5KFashionStore praised Routely’s reliability, saying, “I recommend them to every business owner.”

With accessible, secure, and streamlined solutions, Routely is setting a new standard in logistics for African e-commerce. By focusing on reliable shipping options, comprehensive shipment protection, and a commitment to technological innovation, Routely enables businesses to concentrate on growth, serving customers both locally and internationally. For African companies looking to reach global markets, Routely offers not only a practical shipping solution but also a robust support system for success.