Geely Global Relaunches in Nigeria With Coscharis Motors

Bennett  Oghifo

Geely Auto International Corporation has named Coscharis Motors as its official retail partner in Nigeria. Consequently, Coscharis Motors became the exclusive franchise representative of Geely Global in Nigeria and is set to officially launch the latest Geely models into the Nigerian market very soon.

The House Committee on Industry commended Coscharis and the National Automotive Design and Development Council is excited with the local assembling, when they visited the plant at Awoyaya in Lagos during the week.

“We have carefully reselected our representative in Nigeria, because we are looking for a Partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors” says Scofield Wu, Head of Geely Auto International Middle East/Africa Business Unit. “Coscharis Motors share our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings. This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”

Commenting on this partnership, the President/ CEO of Coscharis Group, Dr. Cosmas Maduka enthused: “We are excited to celebrate the confidence that Geely Auto International has reposed on us to represent them in Nigeria. “Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders. This milestone marks another step in the evolution of the company towards remaining timeless in its relevance. We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.

“With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in the market. The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line. At Coscharis Motors we are excited to re-launch the New Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up.”

One of the highlights of the official announcement of Coscharis franchise was the visit of members of the House Committee on Industry from the Federal House of Assembly who as part of their oversight functions had a facility tour of the Coscharis Assembly Plant located at their group head office in Lagos where the new Geely variants are being assembled. According to the Chairman of the Committee who led the House delegation, Rt. Honorable (Dr) Enitan Badru, ”our visit to Coscharis Assembly Plant is to have an on the spot assessment of the Plant for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment. This surely will help us legislate on every support required to encourage such local Organizations to further invest in our Country towards achieving the best intentions of the government of the day.”

In the same vein, the Director – General of National Automotive Design and Development Council (NADDC) who was represented by the Director Research and Development in person of Dr. Fidelis Achiv who equally led his team to visit the Coscharis Assembly Plant together with the House members commended Coscharis on the Assembly Plant that has rolled out different brands and now delivering the Geely brand. The agency promised to give all the necessary support it deserves to succeed in delivering the expected value for the country.

The Group Managing Director of Coscharis Group, Mr. Josiah Samuel who conducted the guest around the state of the art Assembly Plant and the other facilities in the organization made bold to showcase the Plant which according to him can be compared to any global similar Plant in the World. In his word, “ with what you’ve seen here today, Coscharis has simply shown that if given the required support with the right conducive business environment, indigenous organizations like ours that has what it takes to compete in the global space will deliver World standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria. Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigeria market. As an entity that believe in our country Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this Plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour that will definitely boost the country’s economy.”

By this announcement, according to Mr. Samuel, Coscharis Motors, aside of delivering one of the unique selling propositions of buying a brand new Geely with a six years warranty which is rare in the automotive sector, Coscharis Motors is set to embrace all the existing customers concerning their aftersales needs while offering them trade-in options, in order to facilitate easy ownership of the new or latest models.

Now that the agreement with Geely Auto International has been sealed and delivered, Coscharis Motors will focus on readying its dedicated Geely Auto showroom across Nigeria with the first bases in Victoria Island, Lagos and Central Business District, Abuja while the Service Workshop is set at Ikeja, Lagos. The interesting news for our customers is that these vehicles are now available with us to delight the Nigerian market.

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. The group manages several leading brands including Geely Auto, Lynk & Co, Proton Cars and Geometry.

Coscharis Motors was established as a subsidiary of Coscharis Group, which is a reputable wholly owned Nigerian conglomerate with interests in various sectors of the economy which include Automobile, ICT, Logistics, Agriculture, Food & Beverages,

Properties, Health amongst others representing globally respected iconic auto brands in Nigeria. The group has branches across Nigeria and in three West African countries. It presently has automobile sales and service dealerships in all the six geo-political zones in Nigeria with several outlets in Lagos alone, which is the commercial nerve of the Nigerian economy.

With the intent to support the growth of the Nigerian automotive industry in Nigeria, Coscharis Motors established its local Assembly Plant in 2014, commenced assembling of vehicles and rolled out its first batch in November 2015.