M.A.D Solutions Partners TikTok, Secures Streams for African Artistes

Ferdinand Ekechukwu

M.A.D Solutions, a leading African music distribution and service provider, has taken a significant step forward by announcing a new licencing partnership with TikTok. This comprehensive agreement covers TikTok, CapCut and the TikTok Commercial Music Library (CML).

The collaboration aims to empower artistes in the company’s catalogue to generate revenue from their music on TikTok, particularly through branded content campaigns, thereby expanding their reach and income potential. The licensing agreement with TikTok’s Commercial Music Library (CML) offers a crucial opportunity for African artistes.

By integrating with TikTok’s ecosystem, M.A.D Solutions’ artistes will gain access to commercial opportunities from branded content campaigns. The CML is utilised by over 70 million global brands, allowing for seamless monetisation through music usage in advertisements, challenges, and viral trends.

“This partnership with TikTok aligns perfectly with our mission to bridge the gap between African talent and global markets,” said Bugwu Aneto-Okeke, Founder and CEO of M.A.D Solutions. “TikTok has revolutionised music discovery, becoming a vital platform for exposure and revenue generation.

“Our partnership ensures that artistes under our banner are strategically positioned to benefit from its immense potential. This collaboration is not just about visibility; it’s about creating new financial opportunities for our artistes,” added Bugwu Aneto-Okeke.

“We are committed to optimising artiste revenue while amplifying African culture across the globe.”

Founded in 2017 and now headquartered in Houston, Texas, the company has successfully distributed music from renowned African artistes such as Flavour, Simi, P-Square, Runtown, and Phyno, solidifying its position as an industry leader in the African digital music ecosystem.

With active operations also in South Africa, Canada, and the United Kingdom, M.A.D Solutions continues to expand its presence globally, connecting over 1,000 artistes to key platforms like Apple Music, Spotify, Boomplay, Audiomack, Amazon Music, and TikTok.