Olam Pledges Food Security

Omolabake  Fasogbon

Global agri-business, Olam Agri has reaffirmed its commitment to tackling food insecurity at the relaunch of its Supreme semolina in Lagos, recently. 

At the event, the organisation engaged its trade partners, seizing the occasion to set new course for growth and expansion. 

Speaking at the event, B2C Business Head, Grains and Animal Feed at Olam Agri, Nigeria, Siddarth Suri, stated that the improved product captures new market tastes and evolving consumer values. 

He noted that the relaunched product demonstrated the company’s sensitivity and response to consumers changing demand for an enriched gastronomical experience.

“The relaunch goes beyond a facelift. We have been able to strategically reassess the products key parameters and reexamine the overall customer experience. Essentially, this product captures a new packaging format that makes the product last longer and keeps fresh till use.

“Initial response to the relaunch has been remarkable and products are available in the market,” he said. 

On his part, the company’s General Manager/ Head Marketing, Bola Adeniji, pledged the company’s devotion to farmers’ prosperity and a food-secured Nigeria, while unlocking values for consumers. 

“The relaunch is a testament to our ongoing commitment to ensuring Nigerian consumers can access safe, secure and affordable food products,” he said.