Bovi, Kunle Remi, Others Gather at the Tower 

Stories by Vanessa Obioha

As part of its mission to create and redefine luxury lifestyle experiences for Nigerians, renowned cognac Maison Martell recently unveiled its latest experiential hub in Lagos with many celebrities like actors Kunle Remi and Daniel Etim Effiong, comedian Bovi and others in attendance. 

Called the Martell Tower, the four-storey building is a stone’s throw away from the Palms Shopping Mall and will be open till January 2025, where it will host a series of exclusive events, including fashion exhibitions, exclusive auctions, and musical performances.

 Inside the striking building is a story of the Maison Martell, from its origin to the signature cognacs that have shaped its legacy. 

Visitors are endeared into the world of Martell from the ground floor aptly named 

L’Atelier – Art of Cognac and Boutique. Here its rich history is captured in barrels and historical artefacts while offering Martell’s extensive cognac range, exclusive merchandise and personalized bottles. Guiding guests through the experience is Martell’s global ambassador, Alexandre de Combescot Marsaquet, who takes them through the various regions of France where cognac is made and, of course, the ageing process of the cognac, which is mostly done in French barrels.

On the next level, guests embark on a taste and tour experience where they are immersed in the 300-year legacy of the brand. But the experience doesn’t end there. At the third level, guests have the opportunity to create their signature cocktail under the guidance of certified mixologists. The La Suite 1715 showcases Martell’s rich legacy, while L’Horizon is perfect for exclusive gatherings while providing a breathtaking view of the city.

The unveiling of the tower is timely according to Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, as it not only provides experiences for the yuletide celebrations but also celebrates creatives and innovators in Lagos and beyond. The long-term goal for the brand with the architectural marvel, according to her, is to show the world that Nigeria is a hub for creatives and innovators.

“To share to the world that we shine in Nigeria. From culture, gastronomy, art to creativity. It’s not everyone that can put this together but the Nigerian community can.”