IDL Celebrates Distributors, Relaunches Product

Raheem Akingbolu

The management of Intercontinental Distillers Limited (IDL), hosted an awards ceremony to honour its loyal distributors for their contributions to the company’s success in 2023. The event also featured the relaunch of one of its prominent brands, Commodore Original

Aromatic Schnapps –‘The Spirit of Answered Prayers.’

The ceremony was attended by His Royal Majesty, Oba Alayeluwa Abdul-Kabir Adewale Shotobi, The Ayangburen of Ikorodu Kingdom, who led a prayer session in Yoruba, praying for the business with the rebranded Commodore Schnapps. In his opening remarks, IDL

Managing Director Patrick Anegbe expressed his gratitude to the distributors, acknowledging their significant role in IDL’s accomplishments despite challenging business conditions.

Anegbe stated, “Today, we gather to celebrate and honor our distributors, who have played a pivotal role in our success over the years. Your unwavering loyalty and commitment have been instrumental in driving our business forward. We are truly grateful for the trust you have placed in us, and we remain dedicated to providing you with the highest level of service.”

IDL’s Head of Sales, Aare Hope Gbagi, encouraged distributors to actively support the company’s success across all product lines, emphasizing IDL’s ambition to lead in every wine and spirits category it serves. Head of Marketing, Mr. Mobolaji Alalade, announced an aggressive marketing strategy to ensure Commodore Aromatic Schnapps is widely available nationwide. He described the schnapps as “a spirit crafted for consumers with refined palates who appreciate true craftsmanship – it is ‘The Spirit of Answered Prayers.”