Woven Finance Unveils Brand Refresh, Showcasing Future of Innovation

Ayodeji Ake

T Woven Finance Limited has launched its much-anticipated brand refresh and re-launched platform in Lagos.

Speaking at the launch, Woven Finance Chief Executive Officer, Obafemi Collins,  highlighted that the refresh represents more than a new look.

He said: “Today is about reaffirming our mission to empower individuals and businesses through accessible, innovative financial solutions. This refreshed identity reflects our values, integrity, innovation, and an unwavering dedication to our customers.

“Over the past four years, Woven Finance has become a prominent player in Nigeria’s financial sector, delivering secure, seamless financial services across Technology, Education, Fashion, Gaming, Logistics, Healthcare, Social Work, and Lending. Milestones include the pioneering introduction of Virtual Accounts in Nigeria in 2020 and an impressive customer base of over N5.2 million, with daily transaction volumes averaging over N1.2 billion across more than 105,000 transactions.”

Obafemi attributed the growth to the company’s commitment to innovation and adaptability.

“Our journey has been fuelled by a desire to stay ahead of trends and meet the evolving needs of our customers,” he said.

Fielding questions from journalists at the event, Obafemi said that Woven’s re-launched platform offers a range of features designed to enhance customer experience and meet the highest standards of security and functionality.

These, he said, included enhancing user experience, and a seamless, intuitive interface designed for ease of use. Others are streamlined payment processes that make for faster and more efficient transactions. He also included advanced security measures such as cutting-edge technology to safeguard users’ financial data; and expanded range of services like broader financial solutions tailored to meet diverse customer needs.

He noted that Woven Finance is committed to harnessing these advancements to stay at the forefront of the fintech revolution, envisioning a future where financial services are more integrated with everyday life, enhancing both lifestyle and financial well-being.

In his keynote address, the Group Managing Director, Plural Group, Mr. Aremo Adeleke, said that Woven Finance has come to fill a gap in the financial services sector.

“Since inception Woven Finance has held a bold vision to become a trusted partner for businesses and individuals, helping them to navigate the complexities of digital payments with security, ease and transparency,” he said.

According to him, “The team has worked tirelessly to make transactions smoother, more intuitive, and above all reliable. The brand refresh is more than a facelift; it is a reaffirmation of who they are and where they are going. The new look, voice, and values reflect a Woven Finance that is dynamic, trustworthy, and forward looking.”

Faleke reminded the management of Woven Finance, their partners, and the guests that Nigeria’s digital payment landscape is bustling with potential.

He added that Woven Finance is positioned as a key driver to this growth; “its investment in cutting-edge IT infrastructure that makes service delivery superfast and seamless, its partnership with local businesses, and its commitment to roll out payment services products for different categories of consumers all underscore the company’s dedication to empowering Nigerians to thrive in a digital economy.”