90s Model Management Celebrates Fifth Anniversary  

Mary Nnah

A   leading modeling agency in Nigeria,  90s Model Management, is celebrating  its fifth anniversary. In an industry where beauty and talent are synonymous with success,  the company has stood out as a beacon of excellence, empowering young African models to conquer the global fashion scene.

 Since its inception in 2019, 90s Model Management has disrupted traditional scouting methods, adopting a revolutionary approach focused on discovery, development, and direction.

Founder and Head Booker Maurice Sokari’s vision was clear: create a platform that empowers young models to achieve their full potential.

She said: “We find our models on the streets, give them a better purpose, and guide them to become international sensations. Our scouting techniques are built on three fundamental principles: discovery, development, and direction.”

Head of Development,  Adeyemi Herbert, shared his personal experience, highlighting the agency’s commitment to empowering models.

“I used to be a model, but it didn’t work out for me. I found fulfillment in making it work for other models. Our team comprises former models who understand the challenges and opportunities in the industry,” Herbert said.

The agency’s impressive roster boasts models featured in top brands like Dior, Yves Saint Laurent, Celine, and Fendi. Nonso Ojukwu, a 19-year-old global model and face of Dior Beauty, expressed gratitude for the agency’s support. “My journey with 90s Model Management has been overwhelming. I’ve learned patience, resilience, and the importance of advancing in my beauty contracts.”

As 90s Model Management looks to the future, its focus on talent management, yearbook production, model development, merchandise, and a models’ blog cements its status as a trailblazer in African fashion. The launch of “Nineties Magazine,” a yearbook chronicling models’ journeys, struggles, and triumphs, is a testament to the agency’s dedication.

 “We are more than just a modeling agency; we’re a platform that empowers models to achieve their dreams,” Sokari emphasised. “We’re rewriting the rules of model management, and our models are the stars of the show.”

With a strategic rebrand, 90s Model Management has solidified its identity as a fashion force in Africa. As the agency continues to push boundaries, its influence on the global fashion landscape is undeniable.

“We’re sticking to the 90s Model Management’s ‘90s’ as our trademark, but our true identity is the ‘N.’ It represents our values, vision, and commitment to nurturing talent,” Sokari declared.

As the fashion world watches, 90s Model Management’s next chapter promises to be just as revolutionary.