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Creative Industry Meets Innovation at AYKO Symposium 2024
Lagos became the epicentre of transformative ideas as the AYKO Symposium 2024 convened some of the brightest minds in creativity and business innovation. Under the theme “Creative Minds.
Business Solutions,” the event, created by AYKO Agency, underscored the pivotal role of Africa’s creative industry as a driver of economic growth and global collaboration.
The prestigious Metropolitan Club provided the setting for a day that combined thought-provoking discussions, interactive workshops, and impactful networking opportunities.
The symposium brought together influential speakers who shared actionable strategies to elevate Africa’s creative economy: Omoyemi Akerele, Founder of Lagos Fashion Week and Keynote Speaker, inspired the audience with her vision of African creativity as a transformative force for global change. “The creative industry is not just art, it’s a catalyst for innovation, investment, and progress,” she stated.
Kola Oshalusi, CEO of Insigna Media, Emma Collings, Head of Marketing at a UK FTSE100 company, Ayoola Gbolahan, Acclaimed Nigerian Artist, and Vanessa Azar, Founder of MVSEATELIER and Regional Area Manager, Fenty Beauty Sub-Sahara Workshops and panels focused on empowering attendees with the tools to drive measurable impact in their ventures.
Key takeaways included strategies for leveraging digital marketing tools, building effective leadership, and creating scalable business solutions tailored to Africa’s unique challenges.
The event wasn’t just a gathering, it marked the start of meaningful change. Attendees left equipped with actionable insights and new connections, ready to drive progress in their fields.
Cofounders Ayoola Bakare and Koya Onagoruwa reinforced the vision of AYKO Agency as a bridge between creativity and business: “This symposium is about transforming potential into progress. We are committed to unlocking Africa’s creative economic potential.”
AYKO’s commitment extends beyond the symposium, with plans to grow the agency internationally over the next 12 months with the continued focus of empowering talented creatives.
