Globacom: Leading the Class on Corporate Resilience

Years ago, a taxi driver in New York worked late nights to fund his education. Today, that same man, Chief Mike Adenuga Jr, sits atop Globacom, a Nigerian telecoms giant celebrated for its resilience and unmatched vision. Because of his unique business perspective, the Globacom of today is an industry pacesetter.

Globacom’s rise in Nigeria’s telecoms landscape wasn’t easy because it had to compete with multinational giants. Yet, the company was able to carve a niche with affordability and innovation, becoming a household name in the process. Others raised prices, but Glo focused on customer-friendly packages, going on to prove that understanding the market beats size any day.

2024 has been a year of milestones for Glo subscribers. From network expansion to massive customer rewards, the company keeps its users smiling. Even the most pessimistic of these customers now know that Glo initiatives like “Christmas is every day” aren’t just gimmicks—they’re part of a strategy to build long-term customer loyalty.

Beyond mobile networks, Globacom is bridging the digital divide in Nigeria. Its digital skills training, serving up to 100,000 monthly learners, makes it clear that the company is a tech enabler through and through. How else would one label an organisation that is investing in future talents and creating an army of tech-savvy Nigerians ready to tackle global challenges?

Glo’s ambitions extend to entrepreneurship. With planned digital innovation hubs in Lagos, Port Harcourt, Ibadan, and Abuja, hubs that promise to make Nigeria not just a consumer of tech but a creator on the global stage, Glo is certainly committed to fostering homegrown startups.

Even in such a crowded industry as telecoms, Globacom remains uniquely Nigerian, resilient in the face of challenges and forward-thinking in its strategy. Its story, shaped especially by Adenuga’s brilliance, is a reminder that with vision and determination, even the toughest competition can be outclassed.