Ayra Starr, Asake and Rema Return for Coke Studio 2024 to Celebrate Music Fandom

Dike Onwuamaeze

Coke Studio 2024 has announced the launch of ‘Beat the Drop’ campaign that would offer exciting exclusive experiences and celebrate music fandom across the country with the return of celebrated Nigerian superstars, namely Ayra Starr, Rema, and Asake.

The ‘Beat the Drop’ campaign is uniquely designed to uplift music enthusiasts from all over Nigeria and reward them with exciting prizes, including an all-expense-paid trip to South Africa for an exclusive musical experience and up to N75 million in cash prizes.

The Senior Director, Frontline Marketing at Coca-Cola Nigeria Limited, Mr. Yusuf Murtala, said: “We are proud to continue our partnership with fan-favorite music trio – Ayra Starr, Rema and Asake for our Coke Studio 2024 ‘Beat the Drop’ campaign to celebrate the power of music and fandom across the country.

“The campaign will give fans in Nigeria unparalleled access to unmistakable artists and acts, promising exhilarating digital and real-world moments unattainable anywhere else.”

Murtala added that fans could look forward to an array of immersive experiences from Ayra Starr, Rema and Asake including exclusive track drops and thrilling live performances that would be announced in the coming weeks.

The campaign will also feature custom-designed packs adorned with the artists’ imagery on Coca-Cola drinks, offering fans an immersive experience with their favorite artists.

Expressing his excitement over the campaign’s programming, Murtala mentioned that Coke Studio promised to elevate how fans connect with their music icons.

He said: “The campaign offers fans the opportunity to win exciting prizes through our ‘Drink, Find, Scan and Win’ promotion.

“The rewards include exclusive tickets to the Coke Studio Live experience in December, Boomplay subscription vouchers and a trip to South Africa for an exclusive musical experience.

“Additionally, fans could unlock convenient Bolt ride vouchers, recharge cards to stay connected and Showmax vouchers for movie enthusiasts – all in support of music fandom.”

He also told fans that they could participate in the “Drink, Find, Scan and Win” promotion by purchasing any Coca-Cola drink with a white cap or crown, then scan and enter the QR Code on the pack, posters, or other marketing materials.

“When prompted, enter the unique 10-character code found under the special white cap or crown and check for a win. You will instantly know if you have won a prize.

“Additionally, every participant is automatically entered into draws for a chance to be among the five lucky fans to win N1 million every week.”

Murtala also assured fans of free ticket for the Coke Studio Live experience in December, and the grand prize of all-expense-paid trip to South Africa for an exclusive musical experience are also up for grabs through the periodic draws.

He added that the ‘Drink, Scan, find and Win’ promotion under the COKE STUDIO 2024 campaign in Nigeria is approved and supervised by the appropriate regulatory authorities.