Sales Experts Share Tips on Closing Deals at Sales Pro Conference

Uchechukwu Nnaike

Sales professionals and aspiring entrepreneurs recently gathered in Lagos to learn from industry experts on how to master the art of closing deals.

The third edition of Sales Pro Conference, with the theme ‘Seal the Deal’, was powered by Pertinence Group and supported by PettySave Microfinance Bank.  

The conference featured insightful panel sessions led by accomplished speakers, including the co-founders of Pertinence Group, Wisdom Ezekiel and Sunday Olorunsheyi. 

In their joint session, moderated by Tolu Oduselu, the co-founders delved into proven strategies for successful sales.  “Sales is a technique. It is a skill that must be acquired,” Ezekiel emphasised. “If you want to be a top salesperson, you must be taught. Interpret rejection differently- let ‘no’ sound like ‘yes’ or ‘try again’,” he said.

Another panel featured former Pertinence staff turned successful entrepreneurs – Damilare Oshokoya, co-founder of Abode Assets, and Yemi Olodun, CEO of Hybrid Landtech, was moderated by operations expert Yemisi Itepu. The session offered practical advice on navigating the real estate sector and achieving sales success. 

On his part, Olodun highlighted the importance of thorough product knowledge, saying that “in real estate sales, your knowledge must far exceed that of your prospects. To succeed, aim to be at least ten times more informed about the product than they are.”