Smirnoff NKA 3.0: Celebrating Inclusivity and DiversityonSmirnoff Flight 1864

On Friday, November 22nd, 2024, Smirnoff, the world’s No. 1 vodka delivered an unforgettable experience at Smirnoff No Known Address 3.0. Hosted at the Balmoral Convention Centre, Federal Palace Hotel, Lagos, the event, themed Flight 1864.

A highlight of the night was the performance by DJ Captain Udy, who defied all odds to become an extraordinary DJ despite losing his sight as a child. Though he could not see the pulsating crowd at Smirnoff No Known Address, DJ Captain Udy’s soul resonated with the electric atmosphere as guests vibed to his mixes. His performance stood as a testament of the magic that happens when WE unite despite our individuality. For Captain Udy, the experience is one he will never forget. “I am truly grateful to Smirnoff for granting me the platform to showcase my talent,” he says.

Smirnoff as a brand continues to champion inclusivity and diversity, which is at the heart of the “We Do We” campaign. The brand’s messaging encourages a sense of community and emphasizes how mingling with people from different walks of life can be more fulfilling.

In its third edition, Smirnoff No Known Address continues to deliver immersive and unconventional experiences. Flight 1864 brought to life a fictitious travel experience that featured a flight booking site where guests booked their seats on Smirnoff Air. It also featured a check-in area, duty-free shopping, an airport lounge, and an airplane. The flight took a detour to the wild, where the party took place. The event included side attractions such as body art and an onsite animal experience that featured tortoises, turtles, parrots, pottos, and rabbits, along with tribal dance pop-up performances.

The main stage came alive with electrifying performances from Candy Bleakz, Bella, Victony, and Shallipopi. Hypemen Shody, Rooboy, MIA, and Tolu Daniels kept the energy sky-high throughout the night. The event’s DJs, including DJ YK Mule, DJ Anonymouss, Commissioner DJ Wysei, Eze Do All, and Titanium, delivered nonstop vibes, culminating in the Smirnoff Unknown DJ Reveal: Deejay Phatt.

As the official flag-off for Detty December, Smirnoff No Known Address 3.0 sets the tone for the festive season with world-class entertainment and unforgettable experiences.

For more highlights and updates on upcoming Smirnoff events, follow @smirnoffng and join the conversation using #SmirnoffFlight1864, #WeDoWe, #NoKnownAddress.

18+ Enjoy Smirnoff responsibly.