Marketing Professionals Urged to Embrace Personal Branding, Authenticity
Omolabake Fasogbon
The importance of personal branding for marketing players to stay afloat has been reiterated at the just concluded Nigerian Marketing Awards in Lagos, recently.
Themed ‘Ignite’, the event recognized outstanding achievements by brands, agencies, and individuals, fostering a spirit of innovation and excellence.
In his keynote address, Brand Strategist, Charles Otudo stressed that personal branding and authenticity remained an indispensable traits for players seeking to be outstanding and contribute meaningfully to economic growth.
“Marketers no doubt play a vital role in fueling the economy. To remain a strong force, they need to embrace a true personal brands to lead, solve problems and create campaigns that go beyond mere sales,” he said.
Also speaking, covener of the award, Tony Agenmonmen commended the awardees, noting that their selection was based on tough criteria such as definition, identification, application, and performance of solutions.
“As we gather to celebrate each other, our remarkable brands, and our shared accomplishments, we do so with a spirit of unity and shared purpose. Our journey has not been without its challenges, yet we remain unwavering in our commitment to the principles of transparency and excellence”, he added.
Some of the brands honored at the event were Dettol which bagged two awards in the category of Campaign of the Year and Fragrance of the Year. More so, Indomie Noodles was honored for its exceptional CSR campaign, while Chivita’s effective use of social media earned it the Best Use of Social Media award.
Golberg Black claimed the title of Alcoholic Brand of the Year, while Tiger Beer from Nigerian Breweries Plc was crowned Brand of the Year.
In her remark, Head of the Awards Decision Council, Uquo Ukoh acknowledged a progressive trends in the industry, given the quality of entries for the award. She disclosed that players are aligning to the needs of Generation Z and Generation Alpha.
