For Insight Publicis, Agency of the Year Awards is Leadership Validation

Raheem Akingbolu, who witnessed the 2024 edition of the Lagos Advertising and Ideas Festival, writes that the emergence of Insight Publicis as Agency of the Year is a consolidation of the industry leadership of the 44 year old creative firm.

On a night filled with anticipation, applause, and electric energy, Insight Publicis once again proved why it is the heartbeat of Nigeria’s advertising industry. On Saturday, November 24, at the 2024 Lagos Advertising and Ideas Festival (LAIF), the agency was crowned Agency of the Year, reclaiming its throne and solidifying its reputation as a creative powerhouse.

This achievement isn’t just a win for the agency—it’s a story of grit, reinvention, and a focus on excellence. In a country where brands often fade as quickly as they rise, Insight Publicis has defied the odds, leading the industry for an incredible 44 years. Like every other iconic brand, it has continually evolved, staying young in ideas, bold in vision, and steadfast in creativity.

A Celebration of Creativity

This year’s LAIF Awards were more than a competition—they were a celebration of the passion and talent fueling the Nigerian advertising industry. Insight Publicis dominated the stage, amassing a record-breaking 327 points with a total of 69 medals.

Speaking on the win, Esosa Osagiede, the agency’s Creative Director said: “This victory is more than a trophy—it’s a testament to the power of creativity, inclusivity, and resilience. It’s proof that when we bring bold ideas and diverse perspectives to the table, we can achieve greatness together.” Beyond the LAIF Awards, Insight Publicis also shone at the Women in Marketing Communications Awards (WIMCA), where it was named the Most Outstanding Creative Advertising Agency in Gender Inclusion, and Esosa Osagiede winning the award for the Most Outstanding Creative Advertising Professional of the Year award at (WIMCA).

A Legacy Rewritten

This win feels monumental, not just because of the medal count but because of what it represents. It’s a reminder of the agency’s storied legacy—44 years of breaking barriers, delivering unforgettable campaigns, and redefining what’s possible. From the unforgettable Gulder ‘The Search’ and Pepsi Long Throat campaigns to its groundbreaking presentation at the Cannes Festival, Insight Publicis has always been more than an agency; it’s a movement.

Reflecting on the agency’s journey, Dolapo Ogunbambo, Chief Operating Officer, said: “These awards are much more than recognition. They represent the trust of our clients, the creativity of our people, and the impact of our work. We don’t just create ads; we create legacies, inspire change, and deliver results that matter.”

Dr. Tayo Oyedeji, Group CEO of Insight Redefini, added:

“This is what happens when global best practices meet deep local insights. We’re not just telling stories; we’re transforming brands, creating value, and shaping the future of advertising.”

The Power of Resilience

For an agency that has weathered industry disruptions, shifting markets, and fierce competition, this win is a testament to the grit and passion that defines Insight Publicis. Its philosophy, ‘Lead the Change,’ isn’t just a tagline—it’s a way of life. This ethos has driven the agency to keep evolving, pushing boundaries, and staying ahead of the curve.

As the industry evolves, Insight Publicis remains a shining example of how creativity and innovation can lead to long-lasting success. It has become a university of advertising, producing top industry talent and campaigns that impact significantly on audiences and businesses.

A Word from the Industry

This year’s LAIF Awards broke records with the highest number of entries in its 19-year history, underscoring the growing competitiveness of the Nigerian advertising landscape. Chairman of the LAIF Management Board, Jay Chukwuemeka, commended all agencies for their exceptional creativity despite challenging times.

A Night to Remember

During the ceremony, Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN), captured the spirit of the evening:

“The LAIF Awards are more than an event—they’re a movement that celebrates the bold ideas, resilience, and creativity that drive our industry forward. Tonight, we celebrate not just the winners, but the passion that keeps us dreaming, innovating, and inspiring.”

As Insight Publicis reflects on this momentous achievement, it looks to the future with hope and determination. Its story is one of resilience, creativity, and unwavering belief in the power of ideas.

Here’s to the Next Chapter

This victory isn’t the end—it’s the beginning of something even greater. As Insight Publicis continues to raise the bar, it does so with one goal: to lead with purpose, create with passion, and inspire the world one campaign at a time.