Brands, Agencies Celebrated at Nigerian Marketing Awards

Raheem Akingbolu

To inspire passion among marketers and acknowledge excellence, brands, individuals, agencies, and journalists were honored at the prestigious Nigerian Marketing Awards, themed “Ignite,” held recently in Lagos.

Dettol stood out as a double winner, clinching Campaign of the Year with their “Big Bang Blossom” campaign and taking home the Fragrance of the Year award with Dettol Skin Care. Indomie Noodles was recognized for the Best CSR Campaign of the Year, while Chivita won for Best Use of Social Media.

In his keynote address, a Brand management expert, Charles Otudo emphasised the importance of personal branding, connecting it to the event’s theme, “Ignite.” He highlighted that personal branding is no longer optional but a crucial competitive advantage, urging marketing professionals to embrace authenticity. “True personal brands lead and solve problems, creating campaigns that go beyond mere sales,” he said, noting that marketers play a vital role in fueling the economy.

Head of the Awards Decision Council, Uquo Ukoh,  remarked that the marketing industry has evolved significantly, adapting to the needs of Generation Z and Generation Alpha. Although this year saw a decrease in the number of entries, there was a noticeable improvement in their quality. She explained that assessments were based on criteria like definition, identification, application, and performance of solutions.

The convener of the Nigerian Marketing Awards, Tony Agenmonmen, welcomed guests with a speech celebrating the event’s third edition. He highlighted the Awards’ dedication to transparency, credibility, and the spirit of celebration, embodied in this year’s theme, “Ignite.” Agenmonmen called on the marketing community to continue pushing boundaries and elevating standards across Nigeria.