Culture Sonic: New Podcast Explores the Afrobeat Phenomenon

As Afrobeat takes the world by storm, captivating audiences with its infectious energy and cultural significance, a new podcast, Culture Sonic, is set to delve deep into the heart of this musical phenomenon. 

Hosted by the dynamic duo of media personality, Cheche Smith and Lucklyn Audu, an entertainment lawyer, ‘Culture Sonic’ intends to provide listeners with an immersive journey into the world of Afrobeat.

“We’re excited to bring listeners a fresh perspective on the music industry,” says Cheche Smith, one of the hosts of Culture Sonic. “We’ll be exploring everything from its impact on global culture, to independent artists and everything in between.

“Our goal is to give listeners a deeper understanding of the music, the artists, and the culture that surrounds it,” adds Lucklyn Audu, co-host of the podcast. “We’ll be interviewing industry leaders, analyzing the latest trends, and discussing the challenges and opportunities facing Afrobeat artists,” Smith said.

The podcast will feature candid interviews with industry heavyweights, including renowned DJs, producers, musicians, and music executives like DJ Neptune, Excel Joab, Joey Akan, Ayomide Tayo, Crowd Kontroller, Obinna Agwu and host of others.

Smith further noted that by sharing their insights and experiences, these experts will provide a comprehensive understanding of the Afrobeats phenomenon and the African music industry.

“Listeners can expect to gain valuable knowledge about the evolution of Afrobeats from its humble beginnings to its global dominance, the business side of the music industry, including record deals, publishing rights, and the challenges faced by African artists, the impact of technology on the music industry, the cultural significance of Afrobeats, and the future of the genre, including emerging trends, new talent, and the potential for further growth,” she added.

The first episode of Culture Sonic drops December 5, 2024, and will be available on Spotify and YouTube with plans to expand to other platforms.

As Afrobeat continues to evolve and gain global recognition, Culture Sonic offers a unique opportunity to explore the intricacies of this vibrant and dynamic genre.