Beiersdorf Supports Paediatric Cancer Patients’ Education with N16m Donation to Foundation

Beiersdorf Nigeria, the global maker of the skincare brand NIVEA, has reaffirmed that social responsibility is at the core of its brand essence to care beyond the skin, with the donation of N16,456,500 to the Dorcas Cancer Foundation, a non-profit organisation, to support the foundation’s care for paediatric cancer survivors in the country.

This amount was raised from in-store activations from September to November 2024 across the top five retail chains, where N300 was set aside to be donated from every Nivea product sold within the period.

Beiersdorf Nigeria partnered the Dorcas Cancer Foundation to create a back-to-school fund aimed at helping children who survived cancer to get back to school. The fund will cover tuition, uniforms, books, and all the other necessary fees to keep the children in school. This year’s goal is to get 15 children back to school for the three academic terms.

The Country Manager of Beiersdorf Nigeria, Oladele Adeyole, described Beiersdorf as a company that believes in being a positive force for community good. He said this is the reason behind the company’s sustainability agenda known as ‘Care Beyond Skin’, which aims to promote its social and environmental commitment to foster a more inclusive society and create a positive environmental impact.

He added that the partnership is just one way the company impacts the lives of people in the markets where it operates.

He expressed the company’s belief that the donation will go a long way in helping kid cancer survivors in the country get back to school.

“Due to treatment and financial strains, most kids miss school during their treatment and sometimes find it difficult to go back to school once they have defeated cancer due to the heavy financial strains that their cost of treatment has on their parent’s finances,” he said.

Adeyole stated that the company also collaborated with trade partners like Justrite, “whose chairman was proud of what we have done by giving back to the society through taking care of kids with cancer, and gave us an open cheque, and an open access to their store.”

According to him, other trade partners like Shoprite, Market Square, Next Cash & Carry, and Hyper City also yielded their platforms for the continuous success of Beiersdorf’s social mission journey.

In her remarks, Paediatric Oncologist and founder of the Dorcas Cancer Foundation, Dr. Adedayo Joseph, thanked Beiersdorf Nigeria for the partnership.