‘Ye! Afrobeats Musical’ Debuts in Lagos

Mary Nnah

As part of efforts to entertain Nigerians during the yuletide season, ‘Ye! An Afrobeats Musical’ is set to debut in Lagos from December 27 to 29, 2024, at the MUSON Centre.

The Executive Producer of ‘Ye!’ and Chief Executive of Vibra Company, Tai Ajayi, revealed in a statement that the event is a unique blend of the rhythms of Afrobeats with the electrifying energy of Broadway-style theatre.

He added that ‘Ye!’ promises to deliver an unforgettable cultural experience that highlights the vibrancy and dynamism of Lagos.
According to Ajayi, “This exciting production is proudly headlined by Credit Direct Finance Company Limited, a pioneering fintech company transforming financial access in Nigeria. Credit Direct’s innovative solutions in lending, Buy Now Pay Later (BNPL), and fund management make financial growth and independence achievable for individuals and businesses.

“Since 2007, the company has served millions nationwide with smarter, more flexible financial offerings designed for success.”
‘Ye!’ tells the compelling story of two young talents, Jemi, a gifted musician, and Rire, a passionate fashion designer, as they chase their dreams on a national talent show. Set against the vibrant backdrop of Lagos, the musical explores the pressures of family expectations, self-discovery, and the pursuit of authenticity.

“The show celebrates the unstoppable force of Afrobeats, featuring both original compositions and classic hits. Paying tribute to legends of the genre while embracing the new wave of artists, the musical creates a pulsating soundtrack that resonates with audiences across generations,” he said.

The stage play is directed by Kelvinmary Ndukwe, with original music by Kehinde Oretimehin and choreography by the dynamic Uche Onah.
‘Ye!’ features some of the most promising actors, including Flora Fasan, Damian Nedu, Isoken Aruede, Chinonso Young, Stanley Okeke, Preere Opoufoni, Otunba Tunji Sotimirin, and Chukwu Martins. The production promises a captivating fusion of music, dance, and storytelling.

Kemi Juba-Martins, Head of Brand Marketing and Communications at Credit Direct, added: “At Credit Direct, we believe finance is more than numbers—it’s the foundation of a thriving lifestyle and a tool for shaping dreams into reality. For over 17 years, we have been empowering individuals and businesses with the financial means to live, grow, and succeed.

‘Ye! An Afrobeats Musical’ reflects our commitment to creating experiences that inspire and enrich lives. Just as music tells stories and connects people, we see finance as a way to unlock potential and foster a life of stability, opportunity, and progress. Together, we are building a world where financial well-being is not just a goal but a way of life, rooted in possibility and driven by purpose.

” Jollof+ by Baobab Nigeria is a showcase sponsor, ensuring that family and friends enjoy the holidays by relaxing and watching this show that celebrates love and family.