From Event Organizer to Influential Content Creator: The Rise of SonariwoOnDeck

Michael Adebayo Mayowa Sonariwo, popularly known as SonariwoOnDeck SOD, has become a significant player in the Nigerian entertainment landscape, transforming the events industry over the last decade. His journey began as the president of the ACS at Hull University, where he organized numerous events and house parties that laid the foundation for his future successes. After completing his master’s degree, he founded EMG Entertainment, which successfully hosted major events in both London and Lagos until the pandemic necessitated a shift towards content creation.

The COVID-19 pandemic marked a pivotal moment for Sonariwo, as he leveraged social media platforms like TikTok to embark on his content creation career. His ability to resonate with audiences resulted in his content going viral from the outset, showcasing his talent for captivating storytelling and entertainment. With over ten years of experience in event organization, he has now established himself as the mastermind behind “Sunday At Ilashe,” the largest beach event in Nigeria, which continues to attract thousands of attendees.

Sonariwo’s brand extends beyond mere entertainment; it serves a larger societal purpose. His events offer a much-needed respite for young Nigerians, fostering a sense of community among individuals from various backgrounds. Additionally, as an influencer, he seeks to challenge societal norms by encouraging young Nigerian men to embrace self-expression. With plans to revitalize Sunday At Ilashe and launch other major brands like MENISMS and SonariwoOnDeck, Michael Adebayo Mayowa Sonariwo is set to continue making significant strides in the entertainment industry while uplifting the voices of his generation.