Remilekun Dosumu Takes the Helm as Head of Media Buying and Control at PHD Nigeria

PHD Nigeria has announced the promotion of Remilekun Dosumu, a distinguished marketing communications expert, to the position of Head of Media Buying and Control.

Known for her strategic acumen and deep understanding of media investment, Remi’s elevation to this leadership role reflects her remarkable contributions to the industry over the years.

Remi is a graduate of Redeemer’s University, where she earned a B.Sc. in Mass Communication and Media Studies.

She further solidified her academic credentials with an M.Sc. in the same discipline from the University of Lagos.

Her passion for continuous learning has taken her beyond traditional academic institutions, including her participation in several Cannes Lions Master Classes, where she honed her expertise in creative marketing and media strategies.

Remi’s career trajectory showcases her unwavering commitment to excellence in the media and advertising space.

Her journey began in July 2011 as a Media Executive at All Seasons Zenith, where she worked on executing impactful campaigns.

In June 2013, she transitioned to Frontiers Marketing International Services Limited, taking on the role of Account Executive, managing key client accounts and building her reputation as a reliable and result-driven professional.

Her growth continued in March 2014 when she joined QVT Media as a Senior Media Executive.

Over three years, she refined her skills in media buying and strategic planning, delivering innovative solutions to meet clients’ goals.

In August 2017, Remi joined PHD Nigeria as a Senior Media Executive. This marked the beginning of a transformative phase in her career.

At PHD Nigeria, she rapidly rose through the ranks, becoming Senior Manager, Media Investment and Compliance, in October 2022.

In this role, she was instrumental in ensuring regulatory adherence, optimizing media investment strategies, and enhancing operational efficiency.

Her outstanding performance and leadership during this period positioned her as a natural choice for her latest promotion to Head of Media Buying and Control.

As the Head of Media Buying and Control, Remi will be responsible for overseeing the planning and execution of PHD Nigeria’s media buying operations, ensuring optimal value for clients.

Her role will also include maintaining stringent compliance standards, fostering strategic partnerships with media vendors, and driving innovation to adapt to the dynamic advertising landscape.

Remi’s unique blend of academic excellence, professional experience, and forward-thinking strategies is expected to strengthen PHD Nigeria’s position as a leader in media and advertising.

Her journey serves as an inspiration to young professionals in the industry, highlighting the impact of hard work, continuous learning, and dedication.

With over a decade of experience across renowned organizations, Remi is well-equipped to lead PHD Nigeria into a new era of growth and innovation.

Her ability to blend creative thinking with data-driven decision-making will undoubtedly drive transformative results for the agency and its clients.

Remilekun Dosumu’s promotion not only marks a significant milestone in her career but also reinforces PHD Nigeria’s commitment to nurturing talent and promoting from within.

It is a testament to her unwavering dedication, strategic insight, and the trust she has earned within the organization.