Agency Urges African Brands to Take Central Stage

The management of Reuben&Samuel, a Brand Consultancy firm, has advised brand owners in Nigeria to be deliberate and assertive in telling the Nigerian story. The company has also recognized the glaring gap in global conversations, where African brands are often sidelined and undervalued, and called for a proactive measure that will change the narrative. 

In a statement issued by the promoters of Reuben&Samuel, after the media unveiling of the firm in Lagos, it was indicated that the agency was established as a forward-thinking PR agency committed to reshaping how African brands are perceived globally. 

According to the statement, “With an unwavering commitment to helping brands tell their stories authentically and driving compelling narratives that position them on the world stage, they are on a mission to become Africa’s most promising PR and Communications agency, redefining African excellence.”

The statement, which underscored the agency’s vision, emphasised that: “It is time for African brands to take the central stage and tell our stories in our own way”. This declaration marks a pivotal moment for African business, as it is the guiding philosophy of the agency’s services to elevate businesses by making sure they are seen, heard, and celebrated in global communities.