Experience Luxury Perfumery at House of Jemila’s New Flagship Store

Mary Nnah

In a bold move to redefine the luxury perfumery experience in Nigeria, House of Jemila has unveiled its new flagship store in Lekki, Lagos. The store, which openeed to the public on the first Saturday in December 2024, promises to be a one-stop shop for perfume lovers, offering an extensive collection of niche fragrances sourced from around the world.

According to the founder and CEO of House of Jemila, Mrs. OJ Awa-Ibrahim, the new store represents a bold new concept in luxury perfumery. “We are not just another perfume store,” she explained. “We’re offering an immersive experience that allows our customers to discover new scents and explore their personal preferences.”

The store features a dedicated Pure Fragrance Corner, where customers can explore pure fragrance oils in an interactive and immersive environment. The goal, according to Awa-Ibrahim, is to provide a personalized experience that goes beyond a simple shopping trip.

“We want our customers to feel like they’re on a journey of discovery,” she said. “Our team of expert perfumers will be on hand to guide them through the process, helping them to identify the scents that resonate with them personally.”

But that’s not all. House of Jemila is also set to launch its own perfume line in the first quarter of 2025. The perfume line, which has been years in the making, promises to offer a unique and luxurious fragrance experience that showcases the best of African perfumery.

For Awa-Ibrahim, the journey to launching her own perfume line has been a long and winding one. But with determination and perseverance, she has been able to overcome the challenges and bring her vision to life.

“I’ve always been passionate about perfumery,” she said. “But it wasn’t until I read an article titled ‘Scent of a Woman’ that I was inspired to create my own perfume line.”

With the help of a world-class manufacturer in Europe, Awa-Ibrahim has been able to bring her vision to life. From selecting the base, middle, and top notes to testing longevity on various fabrics, every step of the process has been meticulous and deliberate.

“I’m thrilled to announce that our perfume line will officially launch in the first quarter of 2025,” Mrs. Awa-Ibrahim said. “It’s been a long journey, but I’m confident that the end result will be worth it.”

As House of Jemila prepares to officially launch its new flagship store and perfume line, one thing is clear: this is a brand that is committed to redefining the luxury perfumery experience in Nigeria. With its focus on niche fragrances, personalized service, and immersive experiences, House of Jemila is set to become the go-to destination for perfume lovers in Lagos and beyond.

Whether you are a perfume aficionado or just looking for a unique gift, House of Jemila’s new flagship store is definitely worth a visit. With its stunning interior design, expert staff, and extensive collection of niche fragrances, it’s an experience you won’t soon forget.