Insight Publicis Sweeps 2024 LAIF Awards

Insight Publicis, Nigeria’s leading creative advertising and marketing communications agency, has once again demonstrated its industry dominance by clinching the coveted Agency of the Year title at the 2024 Lagos Advertising and Ideas Festival (LAIF) Awards. With an unprecedented 327 points, more than double the scores of its nearest rivals, the agency has set a new benchmark for creative excellence and innovation.
Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was named Most Outstanding Creative Advertising Agency in Gender Inclusion. The agency’s Creative Director, EsosaOsagiede, was also honoured with the title of Most Outstanding Creative Advertising Professional of the Year, reinforcing Insight Publicis’ position as a leader in creativity, inclusivity, and strategic solutions.
Reflecting on the milestone, Osagiede, the award-winning Creative Director, attributed the agency’s success to its relentless pursuit of bold ideas and innovative strategies.
“Winning Agency of the Year is a testament to our unwavering commitment to creativity and inclusivity. Our recognition for gender inclusion is particularly meaningful, as it underscores our belief that diversity fuels innovation and excellence. This moment belongs to our passionate team, whose dedication continues to inspire and push boundaries,” she said.
Chief Operating Officer of the organization, Dolapo Ogunbambo, said the accolades signifed more than just creative brilliance, as they represent the agency’s purpose-driven approach.
“These awards go beyond recognition. They reflect the vision, resilience, and impact that define Insight Publicis. We create campaigns that move people and deliver tangible results, and this achievement propels us to continue leading the industry into a bold new future,”Ogunbambo noted.
Group CEO of Insight Redefini, Dr. Tayo Oyedeji, highlighted the agency’s unique blend of global standards and local expertise.
“Insight Publicis continues to demonstrate that creativity and impact go hand in hand. By combining global best practices with local insights, we deliver solutions that are not only innovative but also drive measurable business success. These accolades are a reflection of our commitment to delivering excellence for our clients,” he said.