SMEUnwind 2.0 Connects over 80 Entrepreneurs in Lagos

…Records over N20m in sales for small businesses.

YellowLyfe’s SME Unwind 2.0, was a vibrant celebration of Nigeria’s entrepreneurial ecosystem, connected over 80 entrepreneurs in Lagos.

The event delivered a dynamic mix of networking, sales, and collaboration opportunities for small and medium-sized businesses (SMEs).

It was a day it reaffirmed its position as a premier platform for fostering growth and innovation among Nigerian entrepreneurs.

With over 1,000 attendees, 80 exhibitors, and more than N20 million in recorded sales, the event demonstrated the immense potential of Nigeria’s SME sector.

Held on November 24 this year in Victoria Island, Lagos, it aimed to empower over one million small business owners across Nigeria by creating an environment where they could connect, unwind, and grow.

Participating businesses represented a plethora of sectors, including beauty, fashion, gadgets, food, books, real estate, wellness, and fragrances.

The CEO of YellowLyfe, Seyi Olaniyan’s remark set the tone of the event. “This isn’t just about selling products; it’s about creating a thriving ecosystem for businesses.

“The numbers—N20m in sales, 1,000 attendees—reflect the power of collaboration and what’s possible when we work together toward a common goal.”

Olaniyan reflected on the collective efforts that made it a success, saying, “Your support is invaluable.

This year’s event reaffirmed our mission to empower SMEs across Nigeria. We are already planning for next year’s edition and exploring new ways to drive growth and success together.”

He attributed the event’s success to comprehensive marketing efforts that garnered an impressive 600,000 views on social media, with 350,000 individuals actively engaging across various platforms.

SME Unwind 2.0 also received broad media coverage, including live TV interviews on DSTV as well as features in major newspapers.

Outdoor promotions such as billboards and branded taxis further amplified visibility, drawing attention to the event and its mission.

Beyond the numbers, the event provided a platform for exhibitors and attendees to forge meaningful connections.

A handful of vendors expressed their appreciation for the exposure and the opportunity to expand their customer base.

An exhibitor said: “The event allowed us to showcase our products to a wider audience,” adding that the organisation was excellent, and we’ve made connections that will undoubtedly help our business grow.

The success of SME Unwind 2.0 was made possible through its sponsors including Zoho Africa as headline sponsor, Bumpa, Kora, and Chowdeck, among others.

These sponsors not only amplified the event’s reach through strategic collaborations but also demonstrated their commitment to empowering Nigeria’s entrepreneurial ecosystem.

Their involvement underscores the importance of public-private partnerships in driving growth and innovation for small and medium-sized businesses across the country.

SME Unwind’s emphasis on collaboration and support was evident throughout the event. Attendees enjoyed a relaxed yet engaging atmosphere where they could network, explore innovative products, and gain valuable insights into growing their businesses.

The diverse range of sectors present underscored the event’s inclusivity and its ability to cater to Nigeria’s dynamic entrepreneurial landscape.

Looking ahead, the next edition of SME Unwind is already scheduled for November 29, 2025, promising even greater opportunities for businesses to connect, collaborate, and thrive.

This year’s event, according to the CEO, is a testament to what is possible when businesses, partners, and communities come together.

SME Unwind 2.0 was not just an event; it was a movement toward building a stronger, more resilient SME sector in Nigeria.

He also acknowledged the role of its media partners, including PulsePicks, DuifMedia, LaerryBlue Media, choplYfe, DreamsMedia, and more.

SME Unwind 2.0 brought together these diverse industries, and offered a unique opportunity for collaboration and cross-sectoral innovation.