Biodun Shobanjo: The Titan of Nigeria’s Advertising at 80

In the Nigerian advertising industry, Biodun Shobanjo’s name commands respect. Even at 80, the gentle man’s influence remains unmatched. To doubt Shobanjo’s legacy is to ignore over five decades of innovation, leadership, and global partnerships that have transformed the landscape of marketing communications in Nigeria.

Shobanjo’s career began in broadcasting before he transitioned to advertising at Grant Advertising in 1971. By 1980, he co-founded Insight Communications, which became Nigeria’s foremost advertising agency. For 25 years, he led Insight with vision and determination, setting benchmarks others could only aspire to meet.

Even beyond Insight, Shobanjo’s contributions are well represented. Through the Troyka Group, Shobanjo introduced Nigeria’s first PR consultancy, media independent firms, and security solutions company, Halogen Security. These pioneering ventures not only redefined the industry but also created thousands of jobs, proving just how committed Shobanjo is to economic growth.

Globally, professionals like David Ogilvy and Leo Burnett are revered for their advertising legacies. Shobanjo deserves similar recognition. His partnership with Publicis Groupe positioned Troyka Holdings on the world stage, demonstrating that Nigerian innovation can compete with the best globally—a rare accomplishment.

One might scoff at these things, but accolades do speak volumes. Shobanjo has earned over 50 awards, including the Zik Prize in Leadership and recognition as Africa’s Most Influential Personality in Advertising. His honorary degrees from two prestigious universities further affirm his unparalleled contributions to education, advertising, and national development.

At 80, Shobanjo embodies wisdom, resilience, and excellence. As he continues to inspire a new generation of creative leaders, his legacy stands as a powerful reminder: true titans are not confined to their time—they shape it and transcend it.