Ann Obaseki: The Powerhouse Driving African Talent to Global Heights

Fadekemi Ajakaiye 

Ann Obaseki stands as a beacon of vision, tenacity, and

creativity in the African entertainment and broadcasting industries. As the Founder and CEO of

Talentville Africa, she has carved a unique path in talent management, amplifying Africa’s finest

voices and reimagining the continent’s creative landscape. Alongside her work at Talentville,

Ann serves as Managing Director of the Lounge Network, the parent company of Lounge FM

Lagos, Lounge FM Abuja, and Bside Radio Benin, bringing her innovative touch to African

broadcasting.

In an industry often reserved for the already established, Ann Obaseki saw a gap—and an

opportunity. Talentville Africa, her brainchild, emerged as a platform dedicated to identifying and

amplifying underrepresented talent. Whether managing some of Nigeria’s biggest stars like

Basketmouth, Bovi, and Ini Okojie or pioneering groundbreaking initiatives such as the Loud

Urban Choir, Ann has consistently pushed boundaries.

First introduced as “The Talentville Choir” during the Basketmouth Lords of the Ribs event in

2019, the Loud Urban Choir has grown into a cultural movement. Known for its seamless fusion

of traditional choral harmonies with Afrobeats and global sounds, the choir exemplifies the

innovative ethos of Talentville Africa. Under the creative direction of award-winning producer

and music director Mr. Soul, Loud has delivered unforgettable performances, including its iconic

work for Davido’s BET showcase.

“Talentville Africa isn’t just about entertainment; it’s about rewriting the script for African talent,”

says Obaseki. “We’re giving our artists the tools and platforms to not only thrive locally but

compete on a global stage.”

As Managing Director of the Lounge Network, Ann has expanded her impact, redefining radio

broadcasting across Nigeria and West Africa. Lounge FM and Bside Radio are not merely

stations; they are immersive experiences that connect listeners to stories, music, and voices

that resonate deeply. By blending modern programming with a touch of nostalgia and a strong

sense of home, Ann has positioned the Lounge Network as a key player in the ever-evolving

media landscape.

“Radio is still one of the most intimate forms of communication,” she explains. “With Lounge FM,

we’re creating a sense of belonging—whether you’re driving through Lagos traffic or tuning in

from your living room, it’s all about feeling at home.”

Ann’s influence extends far beyond her professional titles. Her work with Talentville and the

Lounge Network represents a larger mission: to celebrate the resilience, ingenuity, and creativity

of Africa. Talentville has an extensive database of clients and provided entertainment services to brands such as Coca-Cola, Access Bank, and Diageo which underscores her ability to bridge

commercial success with cultural impact.

Whether through Talentville’s initiatives like the Loud Urban Choir or Lounge Network’s fresh

take on radio, Ann continues to leave an indelible mark. Her passion for nurturing talent and

amplifying Africa’s voice on the world stage has earned her a reputation as one of the

continent’s most influential creative leaders.