LG Empowers Content-creators with ‘Optimism your Feed’ Campaign

Sunday Ehigiator

Global innovator in the consumer electronics space, LG Electronics Limited, over the weekend launched its ‘Optimism your Feed’ Campaign, while also hosting Nigerian content creators to a Bootcamp, aimed at digitally empowering them.

Speaking at a press conference held at LG Academy in Lagos, Senior Marketing Manager, LG Electronics, Mr Paul Mba, explained that the training is part of the Group’s corporate vision to encourage and inspire communities in Nigeria.

According to him, the ‘Optimism your Feed’ campaign is part of LG’s corporate social responsibility initiatives, which target empowering communities in the digital space and person through positive messaging and physical gifts. These initiatives aim to build resilience in citizens during this very challenging time in the nation’s economy.

Mba explained that although the brand kicked off the campaign globally in Seoul, South Korea, on May 29, 2024, for one year, it hopes to continue the campaign further in the future.

He said, “Optimism your Feed’ campaign has to do with us ensuring that our slogan that says ‘Life’s Good’ comes into play in the lives of our numerous consumers. By having a positive mindset, and encouraging positive content online, making the world a better place can be achieved. If we can change the mindset of people around and change the mindset of content creators to deliver positivity in everything they do, believe me, the world will be a better place.”

On his part, the Public Relations Manager, LG Electronics, Mr. Moses Osime, stated that the campaign adopted a two-pronged approach towards reaching a wider audience hence the utilisation of a hybrid campaign strategy.

He said, “The LG brand is divided into the customer-centric aspect and the human-centric aspect. The customer-centric aspect dwells on the innovation the brand brings on board to better the life of its customers in terms of product offerings while the human-centric aspect focuses on enriching the lived experiences of communities.

“That way, we can inspire optimism in Nigerians. When the campaign started, 10 creators came up to share stories of failures that they have had in their lives and how they were able to learn from them and build something positive. This will not just help people relate to narratives but also inspire their followers. What we are telling everybody is that failure is inevitable but it is possible to learn from it.”

On her part, the Head of Digital Marketing, at LG Electronics, Ms. Doris Onwuagba, stated that this engagement with content creators will help in amplifying ways in which “positive storytelling has the power to change perspectives and inspire action.”