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OTY Empire Boss reflects on transforming Entertainment industry in Nigeria
In just one year since its founding in 2023, OTY Empire has established itself as a trailblazer in the worlds of entertainment and technology. The brainchild of Nigerian Afrobeat star Praise Davis, known globally by his stage name PRAIZ D, OTY Empire is reshaping the convergence of music, multimedia, and digital innovation.
Operating from its headquarters in Lagos, Nigeria, the company has quickly gained recognition for its multifaceted approach. From music production and artist management to digital content creation and app development, the brand caters to a dynamic and rapidly evolving global market.
PRAIZ D, celebrated for his groundbreaking contributions to Afrobeat, founded OTY Empire with a mission to empower creative minds and entrepreneurs by merging art with cutting-edge technology. Reflecting on his journey, PRAIZ D stated, “I created OTY Empire to bridge the gap between creativity and technology, giving artists and innovators the platform they need to thrive in a digital-first world.”
Understanding the hurdles faced by emerging talents, PRAIZ D sought to create an environment where collaboration, creativity, and technology could thrive. Since its inception, OTY Empire has introduced several initiatives designed to elevate standards in the entertainment and tech industries.
The company’s world-class recording studio serves as a hub for producing high-quality tracks that resonate with global audiences. Its artist management services provide comprehensive support for musicians, offering branding, marketing, and international tour planning. Beyond music, the brand has ventured into film production and digital content creation, with plans to produce documentaries, feature films, and online series.
Additionally, OTY Empire offers cutting-edge tech solutions, including mobile app and website development tailored to businesses and creatives. Its public relations arm strengthens clients’ public presence through social media campaigns, media placements, and reputation management.
OTY Empire’s innovative projects and collaborations with top-tier artists and creatives have set it apart in both industries. PRAIZ D envisions the company expanding its reach beyond Nigeria, aspiring to take African creativity and technology to the global stage. “Our mission is to take African creativity and technology to the world stage,” PRAIZ D said. “We are just getting started.”
As the company continues to grow, it remains committed to discovering and nurturing talent while creating opportunities for African artists and entrepreneurs. With its emphasis on excellence, creativity, and sustainability, OTY Empire is on track to leave a lasting mark on the global entertainment and technology sectors. Under PRAIZ D’s leadership, the company is poised to become a major force shaping the future of the industry.