Babsomo Communications Expands Naija Market Day Across Canada, Celebrating African Culture, Entrepreneurship

Mary Nnah

Babsomo Communications has announced the ongoing success of Naija Market Day, a groundbreaking initiative that is bridging the cultural divide between Africa and Canada, while providing a vital platform for small and medium-scale African businesses to thrive in the Canadian market.

Following highly successful events in Winnipeg and Brandon, Naija Market Day recently captivated audiences in Calgary, transforming traditional African market settings into vibrant hubs of commerce, culture, and community. Each event celebrates Africa’s rich heritage, featuring authentic food, music, crafts, and a wide variety of unique offerings from vendors representing the continent’s diverse cultures.

“This initiative has been about more than just business,” said Abiodun Adetu, Lead Strategist of Babsomo Communications. “It’s about sharing our culture with the world, building bridges within our communities, and empowering African entrepreneurs to thrive in a new market while maintaining the essence of home.”

Looking ahead to 2025, Naija Market Day is poised to grow even further. Babsomo Communications is excited to announce plans to expand to additional cities across Canada, ensuring even more communities experience the vibrancy of African culture. “We’re not done yet—this is just the beginning. Each year, Naija Market Day will get bigger and better as we continue to share our culture and support African businesses,” Adetu added.

The success of Naija Market Day would not have been possible without the dedication and support of an incredible network of staff, volunteers, health agencies, media partners, sponsors, vendors, and attendees. “Our deepest gratitude goes out to everyone who has supported us on this journey. You are the backbone of this initiative, and we look forward to building on this success together,” said Taiwo Aromasodu

As Naija Market Day prepares to bring its rich African traditions to more cities in 2025, Babsomo Communications invites businesses, sponsors, and community members to join this remarkable movement. Together, we can continue to celebrate culture, foster connection, and create opportunities for growth and collaboration said Seyi Adetu .

Babsomo Communications is dedicated to bridging cultures and fostering opportunities through innovative community-focused initiatives. By blending traditional African experiences with modern outreach, the organization highlights the beauty and strength of diversity, creating spaces where culture, commerce, and community thrive.

Speaking on behalf of NaijapreneurCanada, Naija Market Day’s media partner, Shalewa Onayemi expressed her excitement: “This initiative is a testament to the innovation and resilience of African entrepreneurs. We are proud to support this movement, which not only uplifts businesses but also bridges cultural gaps.”

Olufemi Ojo of RBC, a proud sponsor, stated, “RBC is committed to supporting initiatives that empower communities and celebrate diversity. Naija Market Day aligns perfectly with our values, and we’re thrilled to play a role in its success.”

Shola Asiru of Blaaiz, another key sponsor, shared: “Seeing our culture and heritage showcased on such a grand scale is truly inspiring. Babsomo Communications has created an unparalleled platform for African entrepreneurs, and I’m honored to be a part of it.”