Amstel Malta Commemorates 30th Anniversary with New Look
Raheem Akingbolu
Amstel Malta, a premium malt drink from the stable of Nigerian Breweries has marked its 30th year anniversary and unveiled a new design for its Can SKU. The anniversary event held recently, in Lagos, brought together industry leaders, and consumers in a showcase of the brand’s incredible journey for three decades.
The event’s highlight was the unveiling of the Amstel Malta Sleek Can. Taller, trendier, and more modern, the new design reflects the brand’s evolution in line with consumer trends while staying true to its core values. Though the packaging has evolved, the nourishing contents remain unchanged—Amstel Mamstel.
Speaking at the launch event, Portfolio Manager, Dark Malts, Nigerian Breweries Plc, Elohor Olumide-Awe, said, “We are excited to unveil this new sleek can as a key highlight of our 30th anniversary celebrations—a moment that marks not only three decades of excellence but also the beginning of an exciting new chapter for the Amstel Malta brand.”
Also speaking at the event, the Senior Brand Manager Mr. Francis Obiajulu stated that “This sleek design represents more than just innovation; it embodies our commitment to delivering quality and enhancing the everyday experiences for our consumers. This milestone is a celebration of the trust and connection we have built with our consumers over the years, and a reaffirmation of our promise to continue inspiring, refreshing, and delivering excellence for generations to come.”
Building on its continued support and investment in the film industry through owned platforms like Amstel Malta Box Office AMBO and its decade-long partnership with the Africa Magic Viewers’ Choice Awards (AMVCA), the brand announced its latest partnership with the MultiChoice Talent Factory (MTF)—a collaboration that aims to empower and inspire the next generation of African creatives and storytellers
