Ayodeji Ibitoye Recognised Among 40 Under 40 Innovations, 100 Persons of the Year Honours

Ayodeji Ibitoye, widely known as The Fixer, continues to make waves in Public Relations and Marketing with his latest recognition in the 40 Under 40 Innovations awards, which also honours him among the 100 Persons of the Year.

These accolades underscore his exceptional contributions to innovation, branding, and strategic communications across industries.

The 40 Under 40 Innovations platform, designed to spotlight trailblazers under the age of 40, celebrates Ibitoye for his transformative work in digital marketing and public relations. This honor cements his reputation as a visionary leader, celebrated for crafting innovative solutions that deliver measurable results for businesses.

In his acceptance remarks, he reflected on the significance of the award: “This recognition is a testament to the power of creativity and hard work.

“For me, it’s about redefining how businesses connect with their audiences and inspiring others to pursue excellence in their fields.”

Ibitoye’s achievements are a continuation of a remarkable year, following his win as the Best Public Relations Strategist at the 2024 GAHawards just days earlier.

Known for his data-driven strategies and creative problem-solving, he has carved a niche as a trusted consultant for startups, established brands, and enterprises facing operational challenges.

As the CEO of Fixer Hub Limited, Ibitoye leads a dynamic team offering marketing solutions tailored to diverse industries. From Lagos to Bristol, Fixer Hub Limited has built a reputation for delivering impactful campaigns that drive growth and brand loyalty.

Speaking about his work, he said: “I’ve always believed in the fusion of strategy and storytelling. Businesses thrive when they tell their stories authentically while leveraging innovative tools to maximise reach and engagement.”

Peers and industry leaders continue to laud his commitment to uplifting small businesses and mentoring young professionals.

Through workshops, consultations, and educational content, Ibitoye shares valuable insights to help entrepreneurs navigate the complexities of branding and digital marketing.

With a master’s degree in Digital Marketing from the University of the West of England, Bristol, and a career spanning over a decade, Ibitoye’s global perspective and localised approach have positioned him as a leader in the evolving landscape of public relations.

Reflecting on the honour, he added, “Awards are great, but the real work is in creating lasting change and inspiring others to reach their full potential.

“I look forward to exploring new horizons in innovation and continuing to make an impact.”

Ibitoye’s recognition as part of the 40 Under 40 Innovations and 100 Persons of the Year reaffirms his role as a leading force in shaping Africa’s marketing and business ecosystems.