Bruit Costaud Partners NexHub to Boost Creative Services Export

Bruit Costaud Government Affairs Et Al, a policy advisory, strategic communications and government relations firm, and an affiliateof US-based Ballard Partners renowned for its expertise in government and private sector relations within the culture, tourism, and creative sectors, has signed a transformative Memorandum of Understanding (MOU) with the Nigerian Exporters Hub (NexHub), a trailblazing platform committed to promoting non-oil export operations.

Speaking on the collaboration, Managing Partner at Bruit Costaud and former Minister of Information, Culture and Tourism, Lai Mohammed (who is also Special Advisor to the Secretary General of the United Nations World Tourism Organisation), underscored the importance of promoting Nigeria’s cultural identity as a key driver of economic and social growth. “Nigeria’s cultural heritage is more than just a resource—it’s our identity. Through this partnership, we are committed to preserving and showcasing the best of our music, films, art, food and traditions to the world. This collaboration is about more than creative exports; it’s about telling a unified story that places Nigeria as a global cultural powerhouse while also attracting tourism and investment back home,” he said.  

Similarly, Managing Director of NexHub, Mr. Babatunde Faleke, expressed optimism about the impact of this partnership on Nigeria’s creative and cultural sectors. “Our collaboration with Bruit Costaud marks a significant step in redefining how Nigerian creative talents and cultural heritage are perceived globally. Together, we aim to build platforms that allow Nigerian creatives to thrive internationally while contributing to the broader goal of reshaping Nigeria’s narrative and values,” he said.  

The partnership’s overarching goal is to redefine the perception of Nigeria on the global stage, emphasizing the country’s creative excellence and cultural diversity as central to its global identity. Through initiatives such as international campaigns, stakeholder engagement, and capacity building, the collaboration seeks to empower Nigerian creatives and position the country as a leading hub for creative and cultural exports