Breaking News
Offset Wins Best in PR Innovation at LAPRIGA 2024
Offset Communications, a pan-African public relations firm dedicated to advancing compelling stories of innovation and growth across Africa, has been awarded the prestigious Best in PR Innovation at the Lagos Public Relations Industry Gala and Awards (LAPRIGA) 2024. The award, organised by the Nigerian Institute of Public Relations (NIPR), recognizes Offset’s exceptional strategic PR support for the Kora Sundown Sessions campaign.
Kora Sundown Sessions, an initiative by Pan-African business payments infrastructure company Kora, is a series of networking events and conversations centered around African fintech. The first edition, held in Lagos, featured two expert panels: “Adaptive Growth Strategies for African Fintechs” and “Blitzscaling B2B Fintechs in Africa,” followed by a vibrant networking session. The campaign successfully positioned Kora as a thought leader in the fintech space, fostering collaboration and innovation in the industry.
Speaking on the recognition, Offset’s founder and Principal Consultant, Femi-Isaac Olatunji, said: “We are deeply honored to receive the Best in PR Innovation award at LAPRIGA 2024. This accolade reflects our commitment to crafting impactful narratives that highlight Africa’s innovative spirit and growth potential. Our strategic PR support on Kora Sundown Sessions underscores our belief in the transformative power of storytelling and collaboration. We believe that the campaign is one of the most remarkable PR events in 2024 and we are honored to be a part of it. We dedicate this award to our talented team, our visionary clients, and the vibrant communities that inspire us every day.”
Speaking on the thinking behind the campaign, Head of Marketing at Kora, Gbenga Onalaja, says ‘we wanted to create a relaxed and connected experience where attendees can hear directly from the fintech leaders and operators driving remarkable changes within the ecosystem. We are proud to see this initiative get nominated and recognized even from its inaugural edition and we are committed to making subsequent editions even more impactful for the African Fintech landscape’.
The 2024 LAPRIGA Awards, held on Friday, December 13, at the Shell Hall, Muson Centre in Lagos, celebrated excellence across 22 competitive categories, with over 25 honorees from public relations consultancies, practitioners, stakeholders, and the media. The event continues to recognize corporate organizations for extraordinary contributions to their host communities and impactful communication strategies.
Categories at the 2024 LAPRIGA Awards included:
● Agency of the Year
● Best Brand in Storytelling
● Best in Corporate Social Responsibility
● Best in Crisis and Risk Communication
● Best in Entertainment PR
● Best in Political Communication
● Best in Public Relations Education (for practicing PR professionals who train others in the industry)
● Best Public Relations Professional in Education (for academics teaching PR in tertiary institutions)
● Best in Technology Public Relations
● Best in Innovation in Public Relations
● Best Supporter of PR
● Corporate Communication Professional of the Year
● Most Influential PR Professional
● Public Relations Journalist of the Year
● Public Sector PR Campaign of the Year
● Environment and Sustainability PR Award
● Excellence in Community Relations
● Excellence in Internal Communication & Employee Engagement
● Model Agency of All Time
● Rising Public Relations Practitioner of the Year
● Best Use of Research & Measurement
● Public Relations Practitioner of the Year
The LAPRIGA awards have become a benchmark for celebrating excellence in Nigeria’s public relations industry, spotlighting individuals and organizations that have made significant contributions to the profession and society.
“We wanted to create a relaxed and connected experience where attendees can hear directly from the fintech leaders and operators driving remarkable changes within the ecosystem. We are proud to see this initiative get nominated and recognized even from its first edition and we are committed to making subsequent editions even more impactful for the African fintech landscape”.
