Good Mama Detergent Rewards Consumers

Good Mama Detergent, a leading brand from Eko Supreme Resources Nigeria Limited, has successfully wrapped up its vibrant ‘Good Mama’s Day Out’ Event, leaving a lasting impact across multiple communities. Building on the success of the first-of-its-kind event, ‘Naija Queen Open Market Fashion Show’, this dynamic initiative brought the Good Mama experience directly to consumers’ doorsteps, creating memorable moments by encouraging them to showcase their best selves while rewarding their loyalty to the Brand.

The campaign, which kicked off on Saturday, the 23rd of November in Ibadan, continued with popular celebrity and social media influencer Tomike Adeoye, also known as Olori Ebi, hosting the event in Lagos. The final event was done in Ilorin, ensuring all the attendees were taken on a whole new fashion adventure while also showcasing the relevance of the Good Mama brand to their day-to-day looks and fabric care.

During the events, the Brand Manager, Ramat Haruna stated that the Good Mama’s Day Out was designed to celebrate personal style and community spirit and provide an engaging platform for consumers to showcase their best selves while connecting with the Good Mama brand in a more memorable and fun way.

Reflecting on the campaign’s purpose and success, the Head of Marketing, Toyin Dania shared, “For the Good Mama brand, the consumers remain at the heart of everything that’s done, and the ‘Good Mama’s Day Out’ campaign was an opportunity to celebrate consumers’ confidence and style. This campaign allowed us to go beyond simply selling a product—we created a community-driven experience, recognizing our loyal consumers and giving them a platform to showcase their fashion statements in a fun and interactive way.”