Femi Soneye: A Media Tactician Perfecting the Image of NNPCL at the Top

       In today’s Nigeria, the Nigerian National Petroleum Company Limited (NNPCL) is almost always at the centre of many public grievances due to rising economic challenges. Yet, Femi Soneye, the company’s Chief Corporate Communication Officer, is proving that a steady hand and innovative strategies can make a difference in how the organisation is perceived.

Appointed in October 2023, Soneye stepped into his role with a clear vision to reshape NNPCL’s public image. Through a combination of bold media strategies and meaningful stakeholder engagement, he has revitalised the company’s communication landscape, blending modern technology with traditional relationship-building.

One remarkable aspect of Soneye’s leadership is his ability to humanize NNPCL’s operations. By focusing on relatable narratives and ensuring transparency, he has softened the perception of a monolithic institution. Indeed, social media, under his direction, has become a tool for real-time engagement, strengthening the public’s connection to the company.

A proverb says, “When the roots are deep, there is no reason to fear the wind.” Soneye embodies this resilience for no other reason than that he has expertly fostered goodwill among the media and government. His deft handling of the Port Harcourt Refinery narrative, for example, transformed what could have been a public relations disaster into a victory for NNPCL, proving his value as a tactician.

In an era where reputation can make or break a brand, Soneye has shown that humility and creativity are his strongest tools. Known for his calm demeanour and a knack for building trust, he has cultivated relationships that have bolstered NNPCL’s standing. His ability to collaborate with both colleagues and external partners has been instrumental in achieving success.

As NNPCL wades through the turbulent waters of public scrutiny, Soneye’s leadership offers a lesson in the power of effective communication. His journey from external media advocate to a key player within the organization demonstrates that talent and dedication can bridge the gap between perception and reality.