OJ Awa-Ibraheem Expands Luxury Perfumery Business

Thanks to her passion for creativity and the guidance of a trusted mentor, Omotayo Jemila ‘OJ’ Awa-Ibraheem, eight years ago,  started her journey into the world of spa and perfumery with the formal launch of her House of Jemila on June 4, 2016. Since then, this elegant beauty entrepreneur has not looked back in her quest to dominate her sphere of business.

From opening her first and second stores in Lagos Mainland, the style icon has embarked on an exciting new chapter in her beauty entrepreneurship. Elegant OJ recently celebrated a significant milestone with the unveiling of her flagship store and a new luxury perfumery store in the heart of Lekki, Lagos.

It was a grand event by all standards when the new perfumery outlet named ‘PerfectScents Niche Emporium’ opened its doors to the public on Saturday, December 7, in Lekki, Lagos. OJ’s new store, the third in Lagos, is a one-stop shop for niche fragrances exclusively sourced from around the world for all perfume lovers all over Lagos and beyond.

According to OJ, the new shop will enhance the experience of perfume buffs as she introduces a dedicated pure fragrance corner where customers can explore pure fragrance oils, undiluted and authentic. This interactive space will let customers identify the notes that appeal to them, helping us suggest perfumes that align perfectly with their preferences.

As revealed,  OJ is expanding her fragrance business as she is starting her own niche perfume line,  partnering with a world-class perfume manufacturer in Europe whom she said understood her vision. This is expected to be launched in the first quarter of 2025.