Landmark Moments in Nigeria’s Gaming Industry in 2024

Over the years, Nigeria’s gaming ecosystem has evolved significantly, transitioning from a time without clear regulatory frameworks to achieving milestones that have driven innovation-led growth. Over the past two decades, it has steadily risen to become one of Africa’s leading gaming destinations.

2024 marks a year that experienced groundbreaking shifts, celebrated milestones, and unexpected controversies shaping its trajectory. From landmark legal battles to rising players and changing leadership, this year has been key for stakeholders across the sector. Nseobong Okon-Ekong and Ikenna Bede delve into some of the most significant developments that have defined the industry this year.

The Supreme Court Ends Federal Monopoly Over Lottery Operations

Arguably, the most transformative event in the industry was the Supreme Court’s ruling that nullified the National Lottery Act of 2005, effectively ending the National Lottery Regulatory Commission’s control over lottery operations. The ruling, spearheaded by Lagos, took close to 16 years to resolve. It has opened the door for states to independently run their lottery businesses, save for the Federal Capital Territory (FCT), Abuja.

This historic judgment symbolises a shift in power dynamics, allowing states to innovate and customise their gaming systems to suit local needs while dismantling the perceived monopoly of the NLRC.

Recognition for Industry Pioneers at Oyo Interactive Forum

The 6th edition of the Oyo State Gaming and Lottery Board Interactive Forum became a high point in the industry’s calendar. Among its highlights was the recognition of Nseobong Okon-Ekong, founder of GAMING WEEK, who received a Special Recognition Award. His contribution to establishing a dedicated media platform for the gaming and gambling sector has been a pioneering act, providing visibility and fostering critical discourse around the industry.

Nigeria Secures a Spot Among the Global eSports Elite

This year, Nigeria made significant strides in the global eSports scene, breaking into the top 56 countries in the International eSports Federation (IESF) ranking. This achievement reflects the growing acceptance and popularity of competitive gaming in Nigeria, spurred by innovative tournaments, increased investment, and the establishment of professional gaming platforms.

The Unstoppable Rise of 10N8E

10N8E, a key eSports service provider in the gaming sector, continued to redefine the eSports narrative this year through various tournaments such as the Nigeria Pro League and the DECACUP. Known for its high-profile tournaments and community-driven initiatives, the platform has elevated local talent and fostered a vibrant gaming culture. Its strategic moves have positioned it as a trailblazer, inspiring other operators to adopt forward-thinking approaches.

AfricaComicade Gamathon Bridges the Continent

AfricaComicade’s 2024 edition of Gamathon was a standout event, bringing together game developers, industry enthusiasts, and gaming delegates across Africa and beyond. Delegates from countries like South Africa, Kenya, Ethiopia, and even a representative from France attended the six-day event, celebrating the creativity and innovation of African game developers. The Gamathon showcased the depth of talent within the continent, fostering collaborations and creating opportunities for African developers to shine on the global stage. Its success highlighted AfricaComicade’s role in positioning Africa as a vibrant hub for gaming innovation.

Bimpe Akingba’s Continental Leap

One of the standout individual achievements in 2024 was the move of Bimpe Akingba, a lawyer, to a leading continental player in the gaming space, Mchezo, owner of BetPawa. Her appointment as regional manager (Africa – Business Development and Regulatory) signifies the recognition of Nigerian professionals on the continental stage, further highlighting the depth of expertise within the country’s gaming sector. Akingba’s former role was executive secretary with the Association of Nigerian Bookmakers (ANB).

Leadership Shake-up at ANB

The ANB underwent a notable transformation this year with a change in leadership. Sheriff Olaniyi of Surebet was appointed Chairman, while Zuma Oladele-Alabi and Olafadeke Akeju took on the roles of executive secretary and spokesperson, respectively. The reshuffle is expected to introduce a fresh perspective and address longstanding challenges in the organisation, particularly in fostering collaboration among stakeholders.

NUGLOW at a Crossroads

The National Union of Gaming and Lottery Workers (NUGLOW) finds itself at a pivotal moment, facing challenges in fulfilling plans for a Stakeholders’ Summit on December 14 and a Delegates’ Conference scheduled for January 23–25, 2025 to elect new leadership. These delays have sparked conversations about the union’s ability to address workers’ needs effectively. Despite a recent rebranding effort introducing NUGLOW, the union has yet to translate this change into measurable improvements in its impact or operational efficiency.

Comrade Tosin Adeyanju Takes Over NLTF

A major administrative shift occurred at the National Lottery Trust Fund (NLTF) with the removal of Dr. Bello Maigari as Executive Secretary and the appointment of Comrade Tosin Adeyanju. Known for his dynamic approach to leadership, Adeyanju is expected to reinvigorate the organisation’s efforts to deploy lottery proceeds for social development projects across Nigeria.

BetKing’s Marketing Blitz

BetKing captured the industry’s attention this year with an aggressive marketing campaign that has significantly expanded its brand visibility. By adopting a multi-channel strategy and engaging with diverse audiences, as demonstrated by its recently concluded agency conference in Uyo, Akwa Ibom, the company has positioned itself as a key competitor in the Nigerian gaming market. Its assertive and proactive approach sets a benchmark for other operators seeking to carve out a larger share of the market.

Betano’s Journey in Nigeria: Lessons from a Challenging Market

Betano, an international gaming brand, entered the Nigerian market with great potential and high expectations. While it showed early promise, the company encountered difficulties in adapting to the complexities of the local market, which requires a nuanced understanding of consumer behaviour and regulatory frameworks. Betano’s experience underscores the challenges that foreign operators face when navigating Nigeria’s highly competitive gaming landscape, offering valuable insights for others looking to enter the space.

EFCC vs Bet9ja

In a dramatic turn of events, Bet9ja found itself embroiled in a legal battle with the Economic and Financial Crimes Commission (EFCC). Licensed by the National Lottery Regulatory Commission, Bet9ja faced an eight-count charge from the EFCC Sokoto zonal command for allegedly conducting illegal lottery activities in Sokoto. The charges stem from a punter’s winning ticket of ₦5.3 million, which uncovered mismanagement of funds by a company agent. The case drew attention to regulatory conflicts within Nigeria’s gaming industry.

Government Reshuffles and Continuity

The Ministry of Special Duties and Intergovernmental Affairs saw a change in its permanent secretary this year. Meanwhile, Zephaniah Jisalo, Minister of Special Duties, retained his position in the Federal Executive Council after a cabinet reshuffle.

As the gaming industry in Nigeria continues to evolve, the events of 2024 serve as both a reflection of its progress and a reminder of the challenges ahead. With stakeholders pushing boundaries and navigating an increasingly complex landscape, the future of the sector looks promising yet unpredictable.