Konga to Launch AI-powered Radio Station to Promote Commerce
Emma Okonji
Konga, a leading composite e-commerce group, is poised to transform the Nigerian media and commerce landscape with the upcoming launch of its AI-powered FM radio station in Lagos.
The groundbreaking initiative, set to debut in January 2025, will mark Africa’s first Hit Music and Commerce Station, blending Technology, Entertainment, Commerce and more to drive impactful connections across the continent and the world.
A reliable source reveals that the station – KongaFM, will be a pioneering platform to empower brands, distributors, and Original Equipment Manufacturers (OEMs) to connect with untapped markets, revolutionizing commerce in real time. While offering businesses a new avenue for product visibility and market penetration, the station promises to deliver non-stop hit music, ensuring listeners enjoy a unique mix of entertainment and commercial opportunities. It will be a completely new experience for Nigerians.
The initiative will also complement Konga’s existing TV arm and other media services, positioning the brand as a dominant force in marketing communications. The platforms are expected to create synergies that set new benchmarks for how entertainment and commerce converge in Africa while streaming globally.
When asked for further details, CEO of Konga Group, Prince Nnamdi Ekeh, dwclined comment, stating that “full details and official announcements will be made in January 2025.”
The anticipation around the launch continues to grow as industry experts and media enthusiasts eagerly await what is already being hailed as the next major evolution in Africa’s media and commerce space.
