Firm Reaffirms Support for Distributors, Consumers

Omolabake Fasogbon

Consumer goods company, Promasidor Nigeria Ltd. has reiterated its commitment to supporting its distributors and consumers, citing their role in driving business growth.

At the company’s Annual Distributors Conference in Lagos, recently, themed “Bigger, Bolder, Better,” Chief Executive Officer of the company, Francois Gillet expressed gratitude to the distributors for their hard work and dedication, amid challenging economic climate.

He remarked that their steadfastness and loyalty has made the company’s products top choice in key categories. 

“Through this conference, we want to also highlight Promasidor’s business growth in 2024, a reflection of the company’s strategic shift to cushion the impact of the economic challenges on the market. Today, 1 in every 3 products purchased in the Nigerian market is a Promasidor product, “he said. 

Gillet revealed further that the company’s customer-first approach it embraced since inception in 1993 has been instrumental in driving its success.

Also commenting, Head of Sales at Promasidor, Dr. Olakunle Ayeni lauded the strategic role of distributors in advancing the business objectives of its brands, acclaiming the brand as a market leader in dairy powder and tea in Nigeria.

“We are proud of what we have accomplished, and we are committed to pushing even further, making sure that every Nigerian can enjoy the quality products we deliver”, he stated. 

Outstanding distributors were also rewarded for their performance ensuring brand’s continued success. Some of them included:  Eli & Stella Limited in Port Harcourt;  Hamir Global Venture in Kano; Nondos Nigeria Enterprises in Owerri; and Mazafimini Depot Stores Ltd in Kano for their exceptional performance and contribution to Promasidor’s continued success.