The Connected Awards certifies Sourav Sethia as 171st Global Tech Hero

By Habeeb Raji

The world of technology celebrates yet another extraordinary individual as Sourav Sethia ascends to the ranks of the immortalised pioneers, being honoured as the 171st Certified Global Tech Hero and the 34th Certified Professional in the Data Category.

This prestigious recognition by The Connected Awards, serves as a testament to Sourav’s unparalleled contributions to the realm of Business Intelligence, Analytics, and Data Engineering. His professional journey is an ode to relentless innovation, transformative leadership, and an unwavering commitment to harnessing data’s potential for global progress.

Sourav’s career, spanning over a decade, weaves a rich and intricate narrative. It all began with a firm foundation in analytical prowess, honed through diverse roles across the finance, retail, insurance, travel, and healthcare industries. A visionary and expert in data analytics, Sourav’s work exemplifies the art of transforming abstract information into actionable insights. His distinctive ability to integrate deep technical expertise with strategic foresight has made him a cornerstone in every organisation he has served.

Currently, Sourav serves as a Analytics Engineer in the supply chain domain at Amazon in New York, where he fulfils the role of Business Intelligence Engineer II. He is at the forefront of revolutionising end-to-end delivery metrics reporting and setting service-level standards on a global scale. By leveraging complex data ecosystems, Sourav ensures decision-making is firmly grounded in actionable insights, thus driving operational excellence and enhancing customer satisfaction worldwide. His recent initiatives include developing advanced fraud detection tools and creating ETL pipelines that have dramatically improved service consistency and reduced operational inefficiencies.

Before stepping into his current role, Sourav shaped the Payments and Experience teams at Amazon as a Product Analytics Engineer. His groundbreaking work in attribution pipelines and marketing metrics measurement laid the foundation for high-velocity event campaigns, such as Prime Day and Big Day Deals, adding significant incremental revenue to Amazon’s financial framework. Additionally, his deep dives into customer behaviour analytics catalysed key partnerships that generated notable gains in corporate revenue.

Sourav’s journey is marked by a ceaseless pursuit of data excellence, which he demonstrated as a Business Intelligence Engineer for Amazon’s Delivery Service Partner programme. Innovating with machine learning techniques, AWS services, and sophisticated analytics tools, he has set benchmarks that others in the industry strive to emulate. Beyond the world of e-commerce and logistics, his experience with renowned organisations such as Cisco and Netomi reveals his versatility and ability to tailor analytical solutions across industry-specific challenges. For Cisco, his insights into telemetry data transformed how usage analytics are leveraged for security enhancements. At Netomi, his expertise elevated chatbot systems, optimising customer service and driving massive cost reductions for clients.

Academic credentials play a vital role in shaping every legend, and Sourav is no exception. His academic projects reflect the pioneering spirit that continues to define his professional life. From exploring sentiment analysis and survival analysis techniques to utilising deep learning for innovative solutions like gender recognition, these projects laid a foundation for his impressive skill set in Python, Tableau, and machine learning algorithms.

Sourav’s expertise transcends technical mastery; he is a leader and a collaborator. His notable stint as a convener of the Entrepreneurship Cell at SRM University highlights his natural flair for leadership and mentorship. Organising national-level workshops and seminars, he has inspired many to pursue innovation in technology and entrepreneurship. This leadership quality reverberates in his professional engagements, where he often spearheads team-centric projects and delivers results that impact millions of stakeholders.

What elevates Sourav to the annals of the immortal is his ability to approach technology and data with a humanistic lens. His work is not solely driven by numerical triumphs or technical conquests but by a profound understanding of the wider implications of his efforts. Every dashboard, model, and algorithm he creates is designed to make systems more transparent, organisations more agile, and, most importantly, customers more satisfied.

This ethos was encapsulated in the words of Qazeem Oladejo of The Connected Awards, who beautifully remarked on Sourav’s immense contributions: “Your rich professional narrative weaves a tapestry of innovation, commitment, and leadership. With over 10 years of intensive experience in Business Intelligence, Analytics, and Data Engineering across finance, retail, insurance, travel, and healthcare, your role in pioneering data-driven solutions has been nothing short of monumental. Through diligent mastery of data analytics tools, visualisation technologies, and software engineering principles, your curiosity and drive to extract insights from structured and unstructured datasets have yielded significant strides in digital transformation and process optimisation. These achievements have illuminated pathways for efficiency and clarity in the intricate web of supply chain operations.”

It is this unique capacity for blending technical brilliance with strategic clarity that sets Sourav Sethia apart. The honor of being a Certified Global Tech Hero immortalises not just his achievements but his enduring legacy as a luminary in the data field. His impact is not merely confined to the present but resonates as a guiding star for future technologists seeking to unravel the infinite potential within datasets.

As a Global Tech Hero, Sourav becomes a symbol of what is possible when dedication, vision, and skill converge. His story inspires individuals and organisations worldwide, serving as a beacon of progress in an era where data reigns supreme. With each accolade, each recognition, and each transformative project, Sourav’s narrative solidifies into a timeless legend—a narrative that promises to inspire the innovators and leaders of tomorrow.

In honouring Sourav Sethia, the 171st Certified Global Tech Hero, the technology world celebrates not only a singularly exceptional individual but the boundless possibilities of what humanity can achieve through innovation and intelligence.