Reflecting on Gele Expo 2024: A Cultural Renaissance in Lagos

On November 24, 2024, history unfolded at the iconic John Randle Center for Yoruba Culture and History in Onikan, Lagos, as it hosted the transformative Gele Expo 2024. Sponsored by the Lagos State Government through the Ministry of Tourism, Arts, and Culture, this cultural showcase was more than an event—it was a bold statement celebrating African heritage, artistry, and innovation. With the theme “More Than a Wrap,” the expo highlighted the evolution of gele, an iconic African headgear, as a cultural symbol, an artistic medium, and an economic asset.

Now, as the dust settles, we reflect on what Gele Expo 2024 achieved—not only for Lagos but for the global recognition of African traditions. The event became a melting pot of artistry, business, and innovation, bringing together over 1,000 attendees, from cultural enthusiasts and creatives to entrepreneurs and thought leaders. The collective energy transformed the headwrap from a mere accessory into a vehicle for storytelling, self-expression, and cultural pride.

An Unforgettable Showcase of Creativity and Heritage

The expo’s exhibitions and showcases unveiled the hidden depths of gele artistry. A visual artists’ exhibition featured 16 breathtaking works, each telling a unique story rooted in African culture. These pieces reminded attendees of gele’s power as not just a fashion statement but as a storyteller that carries the voices of generations past and present.

The vibrant fashion showcase was a celebration of African communities, from the regal elegance of Yoruba attire to the intricate designs of the Zulu, the bold patterns of the Igbo, and the timeless sophistication of Hausa garments. Each collection, steeped in cultural symbolism, connected the audience to the roots of African heritage while embracing modernity.

Driving Dialogue and Inspiring Innovation

A highlight of the expo was its conference sessions, where stakeholders and industry leaders came together to deliberate on the challenges and opportunities in the headwrap industry. These conversations served as a springboard for ideas on how gele can be preserved, modernized, and positioned as a global cultural and economic force. Insights shared during the sessions resonated with entrepreneurs, creatives, and policymakers alike, leaving a lasting impact on the industry.

The Experience Center brought a hands-on touch to the event, showcasing innovations like auto gele, high-quality fabrics, and fashion inspired by headwrap motifs. Attendees were not just spectators; they became active participants, exploring the versatility and dynamism of gele in modern fashion and beyond.

Milestone Moments

The unveiling of “More Than a Wrap,” the first-ever book dedicated to the art and culture of gele by Fatola Evans, was a defining moment. The book offered attendees a deeper appreciation of the cultural and artistic significance of gele, making it a timeless resource for enthusiasts and scholars alike.

Another unforgettable highlight was the donation of four striking gele statues by Onigele Craft and Abeke Makeovers to the John Randle Center. These sculptures, adorned with intricately styled headgears, stand as permanent reminders of the beauty and resilience of African culture.

The Legacy Lives On

The post-event transitioning exhibition, held from November 26–29 in collaboration with Beauty by AD, extended the impact of the expo. The “Sip and Paint” and “Sip and Shop” sessions brought a unique blend of creativity and commerce, allowing guests to connect with the storytelling power of gele while supporting African artists and entrepreneurs. Visitors from diverse backgrounds continued to engage with the art and symbolism of headwrapping, reinforcing its relevance in contemporary society.

A Movement for the Future

As we reflect on Gele Expo 2024, it is clear that this was more than just a one-day event. It was a movement—a call to preserve, innovate, and celebrate African heritage. By showcasing the gele as a symbol of identity, art, and culture, the event cemented its place as a cultural milestone in Lagos’ history.

The Lagos State Government’s support was instrumental in realizing this vision, and their commitment to promoting African arts and culture was evident throughout the event. The success of Gele Expo 2024 has set a new benchmark for cultural events, inspiring future initiatives that will continue to elevate African traditions on the global stage.

In the end, Gele Expo 2024 was not just about the past—it was about the future. It reminded us all that the gele is, indeed, “More Than a Wrap.” It is a legacy, a story, and a movement that will continue to inspire generations to come.