The Real Housewives of Lagos Continues First-day Record-breaking Streak

Vanessa Obioha

For the third time, The Real Housewives of Lagos broke the first-day streaming record on Showmax. The first episode of the new season, which streamed on the platform on Monday, January 13, after premiering on Africa Magic on DStv and GOtv, was announced as the most streamed title in Nigeria and Ghana within 24 hours of its release. It ranked third on the Top 10 list across Africa including Kenya and South Africa. Social media conversations on the reality TV show also saw the hashtag #RHOLagos peak at number one on the X trends list in Nigeria.

“This reaffirms our audience’s love for local content and authentic representation,” said Dr Busola Tejumola, Executive Head of content and West Africa Channels at MultiChoice Nigeria.

Tejumola added: “The Real Housewives of Lagos continues to drive meaningful engagement in Nigeria and across Africa due to its relatable storytelling, rich cultural display and engaging cast. We are absolutely thrilled to present this third season and look forward to an exciting run.”

This season promises to be the most extravagant yet, showcasing Lagos’ vibrant culture and dazzling lifestyle. Fan favourites Laura Ikeji Kanu, Mariam Timmer, and Carolyna Hutchings are back with their dynamic personalities and dramatic twists alongside three bold new additions: beauty queen and entrepreneur Dabota Lawson, beauty mogul and influencer Adeola “Diiadem” Adeyemi, and media personality Sophia Momodu.