Coke Studio’s ‘Beat the Drop’ Campaign Splashes N70m, Foreign Trips on Winners

Dike Onwuamaeze

The Coke Studio’s “Beat the Drop” campaign has produced four winners lucky winners have already snagged trips to South Africa, while 20 others have won the cash prizes of ₦1 million each, alongside cash prizes totaling a whopping ₦70 million.

The Senior Director, Frontline Marketing, Coca-Cola Nigeria, Mr. Yusuf Murtala, declared the winners while congratulating those that have participated and won so far.

Murtala said: “We are excited to see lives changing through Coke Studio. We want to encourage Nigerians to keep participating in the promo as every drink brings every consumer closer to the Coke Studio life-changing opportunity of becoming the next millionaire.”

The campaign, which took off in December 2024, has sparked joy among its winners, who have expressed their excitement about the positive impact these prizes would have on their businesses and families.

According to him, “it is not just about winning; it is about creating a ripple effect of happiness and opportunity throughout Nigerian communities.

“Coca-Cola invites everyone to get involved through the “Drink, Find, Scan and Win” promotion. By purchasing Coca-Cola products featuring a special white cap, consumers can scan the QR code on the packaging and enter a unique code located underneath for a chance to win even more fabulous prizes.”

The lucky winners so far are Sebastine Momoh and Enubi Audu, both from Lagos, who won a trip to South Africa.